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Strollerderby
I have to hand it to the Kiwis, they’re public awareness campaigns aren’t boring. First it was the baby throwing PSA and now this billboard of a child’s head which bleeds from the eyes, ears and nose every time it rains. The purpose for this child’s constant massive brain hemorrhages is pretty obvious: to remind New Zealanders to drive safer in the rain. Oh, let’s let them explain it:
Video after the jump Continue reading »
Remember those mock accidents that Students Against Drunk Driving used to put together every spring — usually right before prom — when you were in high school? You’d come to school to find a car wrecked on the school lawn, bloodied bodies strewn everywhere.
It was never very effective because — come on, we knew it was fake (unless you went to this school), and one of the “dead” victims would inevitably start laughing and ruin the whole thing.
Scare tactics are one way to get teens talking, though, and shock value isn’t wasted on them. A new 30-minute extremely graphic PSA that’s circulating around UK schools is realistic enough to make them sit up and take notice. The topic isn’t drunk driving, though, it’s driving while texting.
Before you watch, a disclaimer: It’s very graphic and not appropriate if your kids are in the room. Let us know — do you think this is an effective way to teach kids safer driving habits, or did they take it one step too far?
I know how to get people to pick up their dog’s poop: make posters of kids eating dog s—. Oh wait, that’s a horrible idea. Not so, says the UK. Continue reading »
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