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Strollerderby
Jezebel noticed an interesting (though entirely predictable) discrepancy between the original trailer of The Back-Up Plan and the one that aired during the Superbowl. The movie stars Jennifer Lopez as a career woman who opts for artificial insemination.
In case that’s not enough to get you dudes fired up, wait ’till you see this awesome Superbowl-friendly ad Continue reading »
A British study reveals it’s probably too difficult to start regulating products thought to sexualize children, and besides, kids don’t want to be “protected” from these products anyway.
The “study” — and I put it in quotes because it doesn’t sound scientific — apparently involved walking along a popular shopping district to inspect the wares and then talking with kids and parents.
The results say that not many products are actually aimed at children.
“This is not to suggest that imagery in consumer culture is not widespread or that children do not consume products surrounded by such imagery, ” the report said. ”What it does indicate is that relatively few sexualised products are specifically aimed at children.” Continue reading »
Two proposals released by a federal working group earlier this week could lead to curbs on the marketing of unhealthy foods to children.
The group issued the proposals, which are not binding, in response to growing concerns that the marketing of junk food to children is contributing to the obesity epdemic and increasing health care costs.
According to a 2008 Federal Trade Commission report, Continue reading »
Companies are increasingly reaching out to parenting bloggers instead of more traditional channels to market their products. If you’ve got a blog that more than three people read, you’ve probably gotten offers for free stuff to review.
This article details the gifts, trips and free products that companies lavish on some bloggers. I was at an event Continue reading »
Hey Dad, want more representation on the pages of a parenting magazine? Time to open your wallet. And not necessarily in the magazine section.
It’s true most parenting magazines have mom-free names and try to insert a page or two “just for dad,” but the reason the overwhelming amount of content is geared toward the female persuasion has a lot less to do with the editors than it does the people who are paying to get the magazine out the door: the advertisers. Continue reading »
A PR firm charged with hyping the Pedigree brand has come up with a new concept: sell it to the kids.
OK, that was sarcasm, folks. Marketing to kids is nothing new. But creating a children’s book to do it? It’s innovative. And in the case of Pedigree’s dog adoption angle, not a bad idea. Continue reading »
My kid isn’t even in “real” school yet, but I’ve spent the last few months pouring over the boxes in my pantry for “box tops.” Apparently, I’m not the only one.
A report just released on the Box Tops for Education program revealed carton-conscious families raked in $50.6 million for U.S. schools simply by clipping off the tops this school year. Continue reading »
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