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Strollerderby
Men are reportedly changing more diapers, but are they buying them? Pampers, which has begun marketing to dads, is hoping the answer is “yes.”
According to The New York Times, the diaper company has begun to sponsor events for dads. Earlier this month, Pampers hosted a “Daddy Play Date” in Manhattan featuring celebrity dads like singer Joel Madden and actor Gilles Marini. Per the invitation, the idea behind the the carnival-themed event was to pay “homage to dads on diaper duty.”
Pampers’ Facebook page recently introduced a feature which asks dads to share parenting stories. In return, dads will become eligible for daily drawings of $250 diaper giveaways through June.
Why all the fuss over dads? “The role of dads is expanding and we salute that and we want to make dads a bigger part of the brand,” Bryan McCleary, a Pampers spokesman, told The New York Times. “Dads are playing an increasingly large role in parenting and diapering.” Continue reading »
Thank goodness this is just a conceptual model. That said, what kind of concept is an enclosed suitcase for carting your baby around?
Was someone watching Criminal Minds when they thought this thing up? Continue reading »
Wayne Rooney may be one of the England’s most celebrated soccer stars. He’s still a bit of a jerk.
Rooney told Sky News this week that he’s proud to be a dad, but ten days into the life of baby Kai, he still hasn’t changed one diaper. Continue reading »
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