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Breastfeeding Moms Around The Country Protest Target With Nurse-Ins (Video)
You’d think a major, family oriented retailer would not humiliate a new mom for simply feeding her baby. You might also think that they’d know better than to mess with moms in general. I think Target has learned they will suffer the repercussions. Last month, Texas mom Michelle Hickman says she was harassed when she was breastfeeding her newborn son in a Target store, and yesterday, breastfeeding moms around the country showed support in the form of a “nurse-in”.
The San Francisco Chronicle reports that nursing flash mobs were planned in 35 states after women heard about Hickman’s horrid experience. Hickman maintains she was Christmas shopping when her infant became hungry so she found a remote area of the store in the ladies clothing department, sat down, and started to breast feed her infant with a “blanket completely covering him.” It was then when two female employees approached her and asked her to move to a fitting room. One of them allegedly commented “you can get a ticket and be reported for indecent exposure.”
Target attempted damage control by issuing the following statement:
“Guests who choose to breastfeed in public areas of the store are welcome to do so without being made to feel uncomfortable. Additionally, we support the use of fitting rooms for women who wish to breastfeed their babies, even if others are waiting to use the fitting rooms.”
Yesterday’s protest saw angry moms who nursed their babies outside of many Target locations (some of which are known to be accommodating to breastfeeding moms) because moms felt that it was important to take a stand and show that we should be able to breastfeed anywhere, not taken to some secret location.
According to Time, when Hickman contacted corporate headquarters to share her experience, she says she was told by guest relations “just because it’s a woman’s legal right to nurse a baby in public doesn’t mean she should walk around the store flaunting it.” Really Target? The beautiful moment of a mother feeding her child is indecent?
It is wonderful how many moms gathered in solidarity for nursing moms everywhere but for the most part, it still does seem like an uphill battle to make public breastfeeding the norm, especially among certain groups.
On Tuesday, NASCAR driver Kasey Kahne tweeted his disgust at viewing a woman breastfeed her child in a grocery store:
”Just walking though supermarket. See a mom breast feeding little kid. Took second look because obviously I was seeing things. I wasn’t!”
“I don’t feel like shopping anymore or eating.”
Of course, he later publicly apologized.
It’s absurd that we are almost in 2012 and we still even need to hold protests demanding that public breastfeeding be tolerated. Yet, moms can do amazing things when we band together and I hope that yesterday’s nurse-ins were a symbol of the change that is coming, however slowly.
Strollerderby’s own Stephanie Precourt took photos of a nurse-in she attended in Indiana.
Check out this beautiful video that captures photos of nurse-ins from around the country over at PhD in Parenting:
Did you participate in a nurse-in yesterday? Are you still shocked that public breastfeeding remains such a big issue?
Image: MorgueFile
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39 Comments
Suzie commented on Dec 29 11 at 1:18 pmDidn’t participate (my child is weaned).
Yes, shocked that it’s an issue…still.
Meagan commented on Dec 29 11 at 1:18 pmLike I said on the last post about this, I’m skeptical of the whole thing. We have only her side of the story and it’s pretty suspect. Women have the right to nurse in public without being harassed. We do NOT have the right to plop down wherever we please including the FLOOR of a shopping area- becoming a hazard to ourselves and other shoppers, and a liability to the store. Maybe it happened exactly as she says, but I think it’s just as likely that she’s taking advantage of the fact that the public loves a story about a bullied breastfeeder to get some attention and maybe figure out some way to get some money out of it. Or at least some apologetic gift cards.
Manjari commented on Dec 29 11 at 1:40 pmI am shocked that people are so stupid. I can’t believe some of the comments on the article. There is one guy who comments over and over with the most hateful nonsense. How could anyone be so obsessed with not wanting women to breastfeed in public? Just weird.
nchan commented on Dec 29 11 at 1:47 pmThis is moms bullying Target. The store employees were correct in asking the woman to go to a fitting room for breast feeding – why did she not do that in the first place? If someone walked into the women’s section and saw breast feeding, most people would leave the area immediately, and thus reduced sales for the store. The store is correct is expecting women to use fitting rooms.
nchan commented on Dec 29 11 at 1:52 pmOh, and yes, the “beautiful moment” of a mother feeding a child is indecent for those who are neither that mother nor that child. In fact, for those moms who claim breastfeeding in public is decent — would they support couples doing extreme public displays of affection in front of their children? Why don’t we all keep our beautiful moments to ourselves rather than pushing them in other people’s faces?
goddess commented on Dec 29 11 at 1:55 pmBabies should be breastfed anywhere babies are permitted to be fed. Obviously places like public pools are not accetpable, LOL!
Linda, t.o.o. commented on Dec 29 11 at 2:04 pm@NHCAN, Luckily for babies and mothe’s everywhere, what you are suggesting is ILLEGAL, and consequently your idiotic opinion doesn’t mean a damn thing,
Cai'sMom commented on Dec 29 11 at 3:04 pmSeriously, some of these women need to simply cover up. I don’t want to see whole boobs or even stomachs and scars. There IS a discreet way to do it. Don’t think Target was entirely wrong here and women should still be allowed to breastfeed, but within limits.
Manjari commented on Dec 29 11 at 3:06 pmWhat Linda said. The difference, Nchan, is that breastfeeding is not sexual in any way. I hope you aren’t a parent.
Taz commented on Dec 29 11 at 3:40 pmseeing a woman breastfeeding a baby doesn’t bother or offend me, but it does bother me when people block aisles, sit on the floor or sit on sample furniture and block areas where other customers want to shop with their strollers and various baby gear. i think that the idea of a breastfeeding flash-mob is crazy. go to a dressing room a restroom or your car. think of other people. not because i’m grossed out by your boobs or your beautiful moment, but because you’re in my way. unless you can breastfeed while walking swiftly i don’t know why you would do it in the middle of a store.
Emma commented on Dec 29 11 at 3:48 pmWhy is it wrong to nurse in public, when no one cares if you whip out a bottle? If you can whip out a bottle of formula or pumped milk and feed your kid, you should be able to whip out a boob and feed them as well. Why does it have to be sexual? It’s not. I promise. Anyone who has breastfed knows these guys turn from being funbags in the bedroom to a vital part of a baby’s life.
The people who get so uncomfortable around nursing mothers are those that don’t have a screaming baby that would be quieted by nursing. You try fixing my son when he’s hungry with anything other than a boob, and you will wish I’d whipped it out faster! I’ll think of you when my child is screaming on an airplane and can’t be hushed. I’ll put him right up to your ear. Let him kick the back of your seat. Still want me to not nurse in public?
Rosana commented on Dec 29 11 at 4:22 pmThe only thing I found indecent was, people that did not approve of public breastfeeding, staring at my breast when I was trying to feed my baby. It is not a beautiful moment and it is not a peeping show either so keep your eyes to yourself and you sick sexual mind won’t start rolling.
goddess commented on Dec 29 11 at 4:33 pmTBH~ if it it’s visible to the public, some will look, rude ones will stare- and Neither OF those acts ARE illegal. That, you’ll have to deal with. @@
jenny tries too hard commented on Dec 29 11 at 4:42 pmThese sorts of nurse-ins/protests/whatever confuse me. “We’ll show you that nursing mommies are valuable, dignified customers by…being a pain in the ass.” No, nursing in public isn’t really offensive. Yes, sitting down on the floor in the shopping area during the busiest time of the gosh-darn year to nurse is offensive, entitled behavior. If you can manage to breastfeed in a way that is not interfering with other’s shopping, like by continuing to walk around with your baby, nursing in some reasonably covered up way (I could never manage that, but more power to those of you that can) or sitting down in the cafe (buy a drink, please) or on a random bench that some Targets have, or even sitting down on one of the little benches in the shoe department, go right ahead. And to be fair, most of the ladies in the video are in the cafe, a perfectly reasonable place to feed your baby from a bottle or a breast. I kind of don’t like to see people feeding babies and toddlers in the shopping area, even from bottles and sippies and snack-bags because of the mess factor, so it seems reasonable that *everybody* eats in the cafe, including nursing babies. Why didn’t Ms. Hickman just do that?
sarahh commented on Dec 29 11 at 5:09 pmI have to admit, I’m a little confused as to why she didn’t just go in a fitting room to start with. If a private, non-restroom area is available, why insist on breastfeeding your child in the middle of a store? What does that accomplish? It’s no less clean in a fitting room than the floors, or a piece of sample furniture. As with a lot of things, just because it’s legal doesn’t mean you should do it. Jenny T.T.T. also has a good point with the food court – if anywhere in a store or mall is going to be cleaned with the intention of someone eating there, it would be the restaurant or food court. And they’re typically in a corner or off to the side, and have the option of creating at least some more privacy than blocking an aisle or sitting on a sample chair.
Kayleigh commented on Dec 30 11 at 5:56 amI agree with another comment previously made, when my daughter is screaming from hunger nursing is the only way to calm her. I’m sorry I don’t walk around with a bottle all the time. When I feed in public I use a myan wrap and you don’t know what I’m doing because I’m covered. I have a right to breast feed and my child has a right to eat! Breast feeding shouldn’t be made perverse or labeled as inappropriate because people think “Hey they make formula, just give that to the baby.” parents have the right to choose how to feed their babies and if that’s breast feeding, then the public can deal with it. My 9 year old brother has more respect and understanding than some of the pigs commenting on here, and yes I’m an adult and not a teen mom for those that wish to turn that into a negative.
Jessica McCloud commented on Dec 30 11 at 6:28 amCannot believe the B(.)(.)B is still an issue in 2012!!
The only thing I can think about people who get “disgusted” by public breastfeeding is that they consider it a sexual act and have some weirdo reaction that they can’t admit to and instead push it off onto the mother as her doing something indecent instead of whatever it is they’re thinking.Now, with that said, I walked around my local Chicago Target last week while breastfeeding my 3 week old (who was covered) and shopped and experienced no issues as it was not a busy time in the store and I could easily roam around. If it had been busy, I would have gladly gone to a changing room, not to shield the world of my hideous breasts, but to be able to sit down and relax to feed, which as all breastfeeding moms know..relaxing helps the feeding process go smoother. Funny enough, I just yesterday experienced my first “disgusted person” while I was at a cafe with a friend. I didn’t let the WOMAN’S stares, points, glares, and talks to the waiter about us bother me one bit. And it was she who had to get up and move to a different spot so she didn’t see that horrified site of me with a blanket over my front and my daughter’s two little cute socked feet sticking out..
And in regards to that comment from a NASCAR guy, first off… um not surprised. Secondly, I think he was just jealous at the multitasking ability of the mom to be able to shop and feed more than being grossed out by the feeding.
To those who take issue with public breastfeeding: Guess what? Somewhere, in the world, every minute, a baby is being fed and a boob is out of it’s confines of a bra or shirt. I know…crazy right?
Rebecca O commented on Dec 30 11 at 6:51 amwow-they got to eat when they were hungry, such ignorance and immaturity!!
Hope commented on Dec 30 11 at 7:25 amHi I am not a mother but I don’t see anything wrong with when breast feeding their children in public. Now I do believe that if you are breast feeding that’s fine an you do not have to be confined to a room but, at least cover your exposure with a blanket. As a courtesy to some people they are not comfortable with the situation an I you do not want someone harassing you for breast feeding you should at least have the same respect for others to cover. But other than that I do not see a problem with breast feeding in public not everyone wants to see women’s privacy showing in public is all.
the original Sarah commented on Dec 30 11 at 8:11 amAs to Sarahh’s comment, despite the fact that Target states that they allow dressing rooms to be used for nursing, a couple of years ago, my friend asked to do just that and she was told that the dressing rooms were only for customers trying on clothes.
Jessib004 commented on Dec 30 11 at 9:00 amIm really surprised that people are reacting this way. If I thought you ate like a slob and it made me sick to my stomach at an Applebees, then should I request that you eat in the bathroom as not to disturb me?!?!?! That’s how the baby gets his/her food. What is wrong with you people???? You act like you’ve never seen a breast before?!?!?!? Not to mention, she said she was covered by a blanket, on a bench in the store, not in the middle of an isle with her junk hanging out. I really dout that seeing her is going to deter you from buying the awesome sweater that’s 90% off. Breast feeding is the best was to give your baby a strong immune system, best out there. So people want to harass her for protecting her baby???? Hey remember what goes around, comes around!! Karmas a woman and she’s mad!!
Krista Page commented on Dec 30 11 at 9:34 amI work for a target in ohio and I was a semi-breastfeeding mom. I was never the kind of person to wipe it out and breast feed my daughter in public, however I know for a fact that the target I work for is VERY pro public breast feeding. On a number of occasions I have seen women with their child nursing as they walk through the store. As employees we don’t say a word, if asked about a private area we tell them that our fitting rooms are available for such use or if they desire to have a place to sit that they may sit in our food court ( which is located right in front of the main store windows). However if a person is sitting on the floor during the busiest shopping season of the year for her safety and the safety of her child we would suggest she move to a chair either in the fitting room or in a more remote area where she can be out of the way of traffic. It would be like a person standing in the middle of the road wanting to nurse, it is more resonable to go to the side of the road.
Crystal commented on Dec 30 11 at 9:43 amI think that as long as breastfeeding moms are using blanket/nursing covers in public then it shouldnt be an issue, but if a mom is not trying to be modest and is showing her breast then she should be in a private room somewhere becasue no matter how much of a right we have to breastfeed in public we still dont have the right to flash people. I breastfeed my first and always used a nursing cover unless in my own home, and I never had a problem. the mom in this article used a blanket to cover herself and her child, so there shouldnt have been a problem at all.
Wyatt Burp's Mommy commented on Dec 30 11 at 9:57 amI’m a new mother and no I’m not breast feeding my son, just getting that out of the way first off. We all need to think about the way our society today is dumb. This kinda thing ALWAYS happens..,Someone gets offended by something (no matter what it is,) opens a can of worms, gets some publicity…and ends up getting either money or free stuff for the rest of their life to keep their mouth shut. And debates about it are gonna happen on sites JUST like this one about who’s right and who’s wrong. Nobody is right…both of us are wrong…why can’t people just learn to compromise? Nobody can really know what was said to this lady and who knows what type of attitude or what SHE said to the Target employees….perhaps she was rude/belligerent/offensive herself. I can’t remember the last time I saw a “bench” conveniently placed in a Target woman’s clothing aisle…I can’t even push my cart through their aisles most of the time, since their racks are so close together….The point is…yeah, it’s not illegal to breastfeed, but the fact of the matter is that some people don’t want to be witness to it….it’s a society thing that will never change…get used to it. More than likely if you are going to do something in public that in the past was frowned upon…most people are gonna get offended by it. Simple as that.
Yesenia commented on Dec 30 11 at 10:08 amRemember that at one time it was “uncomfortable” or perhaps even illegal to see a biracial couple out on the street, but now it isn’t a big deal..I think. Eventually, after events like mob-nursing, breastfeeding in public won’t be a big deal either….I hope.
MirandaLauren commented on Dec 30 11 at 10:29 amBreastfeeding is not sexual at all! The minute that baby is born the breast isn’t even sexual in the bedroom anymore, until you stop breastfeeding. It’s uncomfortable, and difficult, but its also bonding with your baby. It’s giving your babe the best possible start in life. And some babies, including my son, refuse to nurse with a cover. Babies, like anyone, are moody. Sometimes they don’t do things the way you want them to. If you don’t want to see a breastfeeding mother, don’t look, and keep your opinions to yourself.
Lorah commented on Dec 30 11 at 10:59 amI breastfed my daughter. But I think you do need to be descreet about it. Some of these pictures are a little too exposing. I think you should be covered up. Not having your breast hanging out. Have a blanket or your shirt covering your breast. I think you should be able to breast feed in public, it’s a natural thing and a mother is just doing what she’s suppose to do. But again, don’t let your breast just hang out.
jennifer commented on Dec 30 11 at 11:08 ami agree with the people who say “go ahead and do it wherever you like, just not in the middle of a shopping aisle” i wouldn’t plop down on the floor of a store to feed my baby his puree… i wouldn’t go hide in my car, fitting room or (ew) the washroom, i would just be sure nobody would trip over us.. many targets even have eating areas… that would make sense!
:)
Heather commented on Dec 30 11 at 12:00 pmThis woman WAS covered up, but in my opion as a breastfeeding mother, she could have chosen to feed her baby somewhere where she wouldn’t have been in the way of other customers. There are plenty of other places in a Target store where you can breastfeed your child, and while the dressing room is one of them, it’s not always available right when your baby wants to be fed (if they’re full, you’re out of luck, and if there’s a line, you have to get in it and wait – not always an option). Almost all Target stores have a food court, there are also places to sit near the shoes, pharmacy, and customer service area. She could have chosen one of these places, rather than the middle of the floor, where she and her baby could potentially have been run into by a shopping cart or tripped over by another customer. Asking her to move so that this did not happen, I believe, is totally okay. Threatening her with an “indecent exposure” arrest was not. Neither was telling her Target “doesn’t allow breastfeeding because they are a family-friendly environment.” There is nothing more family-friendly than feeding your child when they’re hungry. But seriously, feed your child but don’t do it in a way that is dangerous or that is inconsiderat of other customers (by that I mean that she was apparently blocking a merchandise display). The breastfeeding mothers’ rights here in TX are great to have, and should be had in all states, but they don’t give you the right to be an idiot about where you choose to breastfeed.
Heather commented on Dec 30 11 at 12:10 pm@Jessib004 – She said she SAT DOWN ON THE FLOOR OF THE WOMENS’ CLOTHING SECTION. She was posing a danger to herself and her baby, and an inconvenience to everyone else in the store – and at the busiest time of the year. As I said in my previous comment, there are plenty of SAFER non-dressing room places to nurse. I know, I’ve used them.
Maretta Tufts commented on Dec 30 11 at 1:28 pmIt’s perfectly fine to breast feed wherever. If you were bottle feeding & your baby became hungry you would feed them where you were. My only request is to cover your breast you are feeding from as a courtesy when in public. This provides privacy & stops people from being rude. I have seen people be very rude which I do not condone.
DeservingPorcupine commented on Dec 30 11 at 2:51 pmThe argument about where she chose to nurse her kid doesn’t really apply here. Yes, she sat down on the floor, and this might not have been the best choice. (And isn’t one I would have made.) But she reports that the employees were less concerned about where she was and more concerned about what she was doing (comments about indecent exposure, etc., seem to have nothing to do with her location). If the employees had indicated that it was her location that was the issue, and not the activity she was engaged in, I’m guessing there wouldn’t have been such fallout from this incident.
DeservingPorcupine commented on Dec 30 11 at 2:58 pmAlso, I personally prefer to nurse with a cover in public (and have browsed the aisles of Target with a covered nursling in one arm), but I totally support a woman’s right to breastfeed where/how she sees fit. A woman nursing uncovered doesn’t bother me at all. One of the aspects I find perplexing about this incident is she states she was covered by a blanket. You had better believe that if I were nursing my kid with a cover that I would be very upset if someone suggested it was an indecent act. I belong to a religion very well known for highly valuing modesty, and I see women pull out covers and nurse their babies in the middle of church meetings all the time. Nobody bats an eye. Because it’s no big deal!
Elizabeth commented on Dec 30 11 at 5:15 pmI say if you have a problem with mothers breastfeeding publicly then simply dont look, follow the old saying ‘out of sight, out of mind.’ If it becomes a safety matter, simply state that it is a matter of safety and not an intolerance for public breastfeeding. Some breastfeeding spaces I’ve seen in public places I would certainly not want to sit in, much less feed my child in. If it’s a coverage issue, perhaps like toilet covers in public restrooms, there could be something geared more towards a cover for the breastfeeding mom, and make them feel welcome to feed their child and not as if they are doing it simply because it needs to be done, but that they should feel comfortable in doing so. As a mom, I can also say that if you were in the way of me caring for my daughter in any way, you may want to think twice. Hats off to all the ladies that took the stand against this. I wish that I was breastfeeding so I could have offered one more body of support!
Jennifer commented on Dec 31 11 at 10:27 amThis same thing happened to me in TJ Maxx in Lee’s Summit Missouri the week before Christmas while I was shopping. I had my 15 month old with me and my newborn, who became fussy and hungry. I found a remote area of the store and was going to nurse under a blanket, a store employee came over to me and moved me to a dressing room. I could hear her complaining about my attempt to conspicuously to the other employees.
Linda, t.o.o. commented on Dec 31 11 at 3:43 pmAll the whining in the world over how nursing women ought to stay covered up or out of sight or off the floor is completely imaterial since the law says they have the right to nurse any place they can be legally. Anyone who disagrees ought to shut up and get over it.
Lillymomof2 commented on Dec 31 11 at 11:53 pmI find it funny that people think you can easily walk around while breastfeeding. I tried it once. Not easy. Some moms who have the baby wraps and babies who like baby wraps can do it. My girls never liked to be covered while breastfeeding. So when I had to feed them while at the mall or the store it was chaos for me. My youngest refused the bottle at 6 months so there was no more easy bottles while out and about. I always prefer to pull my shirt up so that I am consealed but all moms are different. Also do you know what it is like to sit in a room by yourself feeding a baby for 10-30 minutes. Not being able to do anything but sit and wait. For me it was an insanely lonely feeling being in another room breastfeeding when we had company over. So if this is hard then imagine being in a small fitting room or God-forbid a bathroom stall, I’d whip out my breast before I ever did this. I breastfed in a car once, it was very akward and I will never do it again.
babiesbeforeshopping commented on Jan 01 12 at 1:55 pmWho on Earth desires to feed their baby at a big box store, as if that’s some fabulous accomplishment? What happened to simple consideration, and what are we doing wandering around stores for 2-4 hours at a time with babies too small to wait a minute or two to be fed? Serious conflation of “rights” and the right thing, happening. Feeding on demand has as much to do with nutrition anymore as a bag of Bugles – demand has become the operative word.
It’s not the responsibility of every other person in the universe to accommodate our children according to our personal standards. BF’ing in public is fine, but a business shouldn’t be required to provide a special snuggly place in the middle of the action for us. We can always shop elsewhere, or – here’s a thought – stay home! Little babies don’t need to be dragged around BullMart so their mommies can try on ten dollar junk.
leigh commented on Jan 03 12 at 9:19 amif you choose to breastfeed your baby
that is wonderful
is it that hard for a women to go into a dressing room and breastfeed in private?
it isn’t something that everyone should have to be a part of
IT IS A PERSONAL EXPERIENCE AND IT SHOULD BE KEPT THAT WAY
i cannot understand why a mother wants total strangers, men!, looking at such a private moment
and it doesn’t matter if a mother is completely covered, it’s not like we don’t know what you are doing and the provoked thought that incurs
i breastfed and i kept that between me and my baby
and all the mothers who protested is so argumentative
Target is a great store. They are only looking out for the privacy of all their customers, including mothers
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