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Bizarre Boy Scouts of America Ads: Boys With Beards? Really? (Photos)
A Bearded Boy Scout?
The Boy Scouts of America are on a quest. This boyhood institution apparently wants to reinvigorate their brand and launch a new eye catching ad campaign. And they succeeded.
Their new ads aren’t just eye catching, they’re a wee bit shocking and one thing for sure, they certainly get your attention.
The new set of print ads – created by Ogilvy & Mather - feature young boys with long, lush, bushy, full-grown beards. We’re talking beards that would make the Amish filled with envy. The tag line for the ads? “Be one with the wild.”
The Boy Scouts of America website says they are encouraging boys to go “diving into the rugged world of outdoor adventure, relying on teamwork and character to accomplish what everyone else thinks is impossible.” Like growing a full beard at the age of 12?
Check out these other images from the ad campaign right here. What do you think? Are they weird, wonderful or just plain wild?
Images: Boy Scouts of America
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9 Comments
CW commented on Nov 04 11 at 3:08 pmAre they supposed to be Grizzly Adams? I agree, very bizarre. And I’m a conservative and totally pro-BSUSA.
michelle commented on Nov 04 11 at 3:53 pmIt’s cute. But here’s what I think is really interesting about it. If you showed girls with the secondary sex characteristics of women, the pictures would automatically be considered “sexualization of girls” and would be really controversial. For boys, it symbolizes adventure and ruggedness. For girls, it would symbolize exactly the opposite.
Manjari commented on Nov 04 11 at 4:31 pmI think they’re creepy.
Jon commented on Nov 05 11 at 7:50 pmI think it’s a little strange, but the boy scouts are one of the few organizations that helps boys. I grew up in the girl power years and was told that because of my gender I was a “less than”
The boy scouts really helped build my self confidence.
mama b commented on Nov 06 11 at 5:08 pmCreepy and oh so wrong.
Ashley commented on Nov 07 11 at 12:06 pmHAHA! I think theyre funny! How are they SOOO WRONG?! Its not like those boys really grew beards. People take the the smallest things and blow them up. Shut up…its funny.
marlene commented on Nov 07 11 at 1:45 pmYes it is funny, and guess what it got us talking about the Boy Scouts. Mission ACCOMPLISHED.
Robert Enders commented on Dec 25 11 at 11:43 amApparently having neatly combed hair and a clean uniform is “being one with the wild”.
Lisa commented on Jan 16 12 at 6:07 pmSo funny! I get it. Love it
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