babble » blogs » Strollerderby
Strollerderby
Would You Let Your Baby Ride on the Back of a Donkey?
The Bugaboo Donkey: a $1500 grocery cart.
That’s what Bugaboo is hoping. The high-end stroller brand is releasing their first new design in four years, but at $1499, the Donkey might be a little cost prohibitive for most families, even well-off urban ones. The Bugaboo Donkey looks a lot like the brand’s other strollers with its smooth curves and clean lines, but it’s a lot wider than most; the Donkey is Bugaboo’s first attempt at a double-stroller. You can bet that the stroller-haters will love this.
$1500 is certainly out of my price range, but in a piece for Slate, Helaine Olen notes that while Wal*Mart sales are down, sales of luxury goods are up. What I find most fascinating about the Donkey is Bugaboo’s strategy for using the behemoth to stir interest in its other (smaller and more affordable by comparison) products. ”Luxury consultant Pam Danziger thinks the Donkey will ultimately prove more successful at buttressing Bugaboo’s other lower-priced products, its hefty price tag serving to make items such the Bugaboo black Cameleon (only $1,000!) seem almost reasonable,” Olen writes.
Olen, a personal finance writer, makes an astute observation when she says, “Pre-Bugaboo, you would have been hard pressed to spend more than $400 on a stroller. Post-Bugaboo, $500 would come to be seen as a bargain.” After having raised an infant in New York City and subsequently stacking my tiny apartment with gear in a higher price range than I could actually afford, I have come to believe that splurging on baby gear is a recession don’t. It’s really a bull market don’t as well, since most of us could use to put that extra thousand bucks we might spend on say, a Bugaboo Donkey, into the twins’ college fund.
So, how much are you willing to spend on a stroller? Did you buy luxury wheels a few years ago and are kicking yourself now?
Go Back To Strollerderby
5 Comments
[...] stroller, which was launched in the US last week, boasts the fine design and gorgeous handling typical of the Bugaboo brand, but it also nearly [...]
The New $1659 Bugaboo Donkey, A Sign Of The (Distant) Times | Being Pregnant commented on Jun 22 11 at 2:03 pmlam commented on Apr 09 11 at 12:45 pmI had a Bugaboo and gave it away because it was such a pain in the ass. It doesn’t fold!
Diana commented on Jul 07 11 at 11:24 pmi would never purchase a bugaboo, think of it the baby under the top seat gets all the unpleasantrys including farts, leaks that include pee and juice, no view but another persons arse. your depiction of it is quite accurate no i would not let my baby ride a donkey nor would i allow them to enhale the raunchy aromas of one let alone be dumped on by one lol. double strollers are great i have a side by side one although they are not great when it comes to manuevering and are quite bulky i wanted a back to front one but just like the donkey scenerio and cramped space, obstruction of view etc decided on the side by side.i just dont take it when shopping.
Erica commented on Jul 10 11 at 1:37 amI don’t like bugaboos because they aren’t great feelin strollers and it seems as if people have them for the “status”. I have a double City Select by Baby Jogger and with both seats and the glider board I’ve spent about $1,000 on it. But it’s been worth every penny – it steers beautifully, has a narrow turning radius, and is relatively light.
stacia commented on Oct 05 11 at 1:51 ami have a travel system that i bought for $135! thats stroller and car seat along with one base i recently upgraded the carseat because me daughter is super tall over 30′ at 8 months the car seat on sale for 47% off!!! and its good till she is 100 pounds this buggaboo is ridiculous and not useful except to waste space!!
Add your take:
Note: Babble is a supportive, diverse community. We encourage a range of opinions,
but any unduly hostile comments will be removed.
Comments are delayed up to 15 minutes
Lori Garcia 
Joslyn Gray 
Amber Doty 
Julianna Miner 
Monica Bielanko 
Sierra Black 
Meredith Carroll 
Carolyn Castiglia 
Sunny Chanel 
Madeline Holler 
Rebecca Odes 
Danielle Smith 
Danielle Sullivan 
Katherine Stone 
The Walt Disney Company supports Babble as a platform dedicated to honest, engaged, informed, intelligent and open conversation about parenting. However, the opinions expressed on this site are those of individual parents/writers and do not reflect the views of Disney. In addition, content provided on this site is for entertainment or informational purposes only and should not be construed as medical advice, diagnosis, treatment, or safety advice.
5