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Why that Darth Vader Commercial Makes Some Parents Totally Nervous
Yes, that Darth Vader commercial for Volkswagon is totally adorable. Who doesn’t love a little kid dressed up in his Star Wars best and trying to harness the force?
The spot – which debuted during the Super Bowl – is being called one of the top Super Bowl commercials of 2011. With good reason. It has it all: It’s fresh, has a cute kid and references one of the most beloved movies of all time. But while most chuckled and smiled while watching the ad, others – namely parents – cringed. Why?
It may be something in the parental DNA, but seeing a kid standing square in front of a car gives many a mom and/or dad a tinge of deep-seated tension. But that’s not the worst part. While the child in the ad is in front of the car, the Dad presses a button and the engine revs. The image of a small child in front of a car that happens to be on is one that makes those parents who tend to trend nervous even more startled. It’s not that the child is actually in danger, but just the gut reaction of the juxtaposition of a kid, a car, and a revving engine.
This feeling – in those who felt that way – is probably us just overreacting, but as parents, isn’t overreacting to our child’s – or any child’s – safety part of our job?
Check out the ad below.
Also check out: Meet Max Page – The Star of the Darth Vader Commercial
and What’s Up with the Mini Darth Vader Video?
Image: YouTube
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0 Comments
bob commented on Feb 07 11 at 1:35 pm
Amanda commented on Feb 07 11 at 1:50 pmI highly doubt that more than a handful of people had that reaction to this cute commerical.
Kikiriki commented on Feb 07 11 at 2:18 pmYes, seriously. This was already discussed previously on Babble and it was pretty much discounted as nonsense. Let’s not let the reactions of a few overly frightened parents ruin the joy of darth in front of the car for the rest of us.
jessi commented on Feb 07 11 at 3:36 pmplease tell me you wrote this just to elicit a response and get your comment count up. as parents there are plenty of reasons to cringe and worry… this commercial is not one of them.
Joan commented on Feb 07 11 at 6:34 pmI am not a parent but I did cringe a bit. However, I think it is one of the cutest commercials I have seen. Up there with the gecko and etrade commercials with the babies.
mom101 commented on Feb 08 11 at 6:19 amAaand… the linkbait award of the day goes to the sentence
BUT THAT’S NOT THE WORST PART.
Really editors, if you allow lines ike “some people think” and “those people who felt” without attributing those sources or linking to those sentiments, you’re likely fabricating controversy. Fox does it all the time.
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