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Kraft CEO Irene Rosenfeld Calls Work-Life Balance Misnomer
Recently Steve Forbes sat down with Kraft CEO Irene Rosenfeld, the second most powerful woman in America according to the most recent CNN list. One of the topics they discussed? Parenthood. “You had children,” Forbes begins. “How do you balance that?”
I expected her to throw out four or five inter-mangled corporate clichés thereby giving a politically correct if not ambiguously acceptable answer. You know, something along the lines of “Well, Steve, you gotta hit the ground running and really think outside the box on that one. Simply put, on-boarding exists at the home level, too, and the true heavy hitters know how to engage in ideation in order to synergize and thus attain familial optimization.” But instead, she came direct.
She described work-life balance as “misnomer,” pointing out that every day cannot be perfect. But she did dole out some advice. “Figure out what’s important to you and make sure that you take advantage of that…within the context of your business responsibilities.” And to whom is she speaking, you might wonder?
The moms, naturally, but also to the dads, as she’s very careful to point out. “Increasingly, we’re finding that the young men in the company are much more active fathers than, perhaps, the generation that preceded them.”
So what do you think? Is Rosenfeld right? Is the concept of work-life balance for parents a bit of a misnomer? I contend that perhaps it is within corporate America. But it’s my opinion that those of us who aren’t wearing pinstripes and taking the elevator up to the 53rd floor can usually find a pretty good mix. What do you think?
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9 Comments
Aubrey commented on Oct 21 10 at 4:55 pmThis is something I have been working on for years. We are by no means a family of corporate big-wigs, but my husband and I work full-time jobs out of the home. And she is right, work-life balance does not accurately describe it. I have had the opportunity to hear many successful corporate women speak to this topic and the general idea is: you can not have it all. You can do it all, but you can’t have it all. With the term balance, one normally thinks of equal but it is not and it should not be expected. Something will always have to give so you work with what you have.
John Cave Osborne commented on Oct 21 10 at 5:06 pm@Aubrey — here, here. i found her candor refreshing. again, i was looking for her to answer that question with cliches and she did not. she answered it directly and without hesitation. i used to work for corporate america, (GE capital) and though i was single at the time, i saw first hand how much of a grind it was for our corporate parents. they did their best, though, and i think the would have really liked what Irene had to say. thank you for your comment.
m commented on Oct 21 10 at 7:23 pmI agree with her. My motto is the old cliche: you can have it all, but not all of the time. Sometimes work will come before family and sometimes family before work, but rarely will everything balance out at the same time.
michelle commented on Oct 21 10 at 10:41 pmShe is totally right. There is no such thing as “balance,” a word which implies a happy equilibrium. The more accurate term is the WSJ’s “juggle.” BTW, John, I disagree that it is easier for those not “wearing pinstripes.” I think it’s actually harder the lower on the socioeconomic ladder you go. Executives (full disclosure: I am one) have sick/vacation time, have benefits and generally can get much more flexibility. Granted, you have to work like a maniac if you want to get to the C-level, but you have the option of making that kind of sacrifice. You can work at night after your kids are in bed, you can hire help or maybe your husband chooses to stay home, etc. Contrast this with parents who have the kind of jobs where they get fired for missing a day of work. This has to change.
John Cave Osborne commented on Oct 22 10 at 8:44 ammichelle — i find it interesting that you automatically assume that those outside corporate america belong to a lower socio economic demographic than you (a corporate executive). true, i made a great living in corporate america, but since, i’ve found that most of the truly wealthy people are outside of corporate america and have built wealth through equity. so when i say outside corporate america, i’m speaking more of the entrepreneurial. having started a small business myself, i totally understand how inflexible, at times, it can be. but once my business was up and running, i was far more free than than i had ever been while a part of corporate america, where i had 4 paid weeks of vacation, accruing personal days and sick day, not to mention all the holidays. so, while i agree with you about flexibility in connection to many corporate jobs, i would still say that it is nothing compared to what i enjoyed now that i’m outside of corporate america.
Donna Maria Coles Johnson commented on Oct 22 10 at 9:56 amI agree that “work-life balance” is a misnomer. In fact, I like to say, “Blah Blah Balance!”
As a wife, mother of two young kids, and CEO of a growing company, I stopped seeking balance long ago, partly because I listened to women CEOs talk about balance but I knew their lives could not possibly be in the kind of balance they described.
What I pursue is a positive integration of the different aspects of my life. If at the end of a week I know (notice I did not say “feel” — I *know*) that I have accomplished the goals I set for that week, then I know that I am fulfilling my various purposes in life, and that’s all I need to continue moving forward in that direction.
I don’t look for a “feeling,” because feelings change with the moment. Instead, I look to see tangible evidence that I have achieved the things I wanted to achieve that week. If so, great. If not, I sit down and plan the next week by re-scheduling those things or letting them go.
It works for me.
John Cave Osborne commented on Oct 22 10 at 10:54 am@ Donna — RIGHT ON. that’s an awesome perspective. and you touched on something that i really admired w/ regard to irene. you mention that you’ve listened to women CEOs discuss balance you suspected was spun a bit, if you will. and that’s kinda what i expected to hear from irene. but she came direct and offered up some great advice. just like you just did. good stuff, and continued success.
michelle commented on Oct 22 10 at 1:16 pm@ John — no, I didn’t assume that anyone outside corporate America is of a lower socioeconomic status. I assumed when you said “pinstripes” you meant executive level. I think entry and mid level corporate workers are subject to the same impossible squeezes as their counterparts outside the corporate world. And I agree with you that the very wealthiest people are most often entrepreneurs. However, it does not follow that entrepreneurs necessarily have it better than wage slaves. While, yes, they have more freedom, if you think about the typical entrepreneur, they have no health insurance, very high costs of borrowing, and (esp in specific cases like franchisees or multilevel sales schemes) they clear very, very little income.
Mike commented on Jun 07 11 at 1:21 pmIrene is an idiot take it from me ive worked for her for 15 years and she has no idea what work life balance is.What she meant by whats important to you is .if you dont like it and family life is important to you then leave and thats there perspective at Kraft foods as well. I recently barried my 6 year old child and when i returned to work was written up for not checking voice mail enough. Thats what Irene and her company believe no life for there employees and it doesnt matter what the facts are dont have a family emergency and have to take some time off youll be fired when you return.AND THIS IS THE REAL TRUTH .
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