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Strollerderby
The Price of Pink
Consumerist reports today that “girl” toys cost more than “boy” toys, even when the only difference is a splash of pink. Want a box of “girl” blocks? That’ll be an $8.50 surchage for the pastel plastic. Even though there are fewer blocks in the set.
Thanks, patriarchy. That makes me feel all warm and fuzzy inside. It’s nice to know you really value my girls.
What’s going on there?
Maybe not a whole lot. While this story has been bouncing around the blogosphere, it looks like it’s based on one item at Amazon. Maybe Amazon just has a grudge against pink blocks.
On the other hand, I can attest to plenty of examples of this. Girls’ clothes cost more than boys’, and are more flimsy. Girly bicycles and scooters and sidewalk chalk often carry a surcharge for being “fashion” models. I guess those butterfly decals and fistfuls of glitter cost a mint.
Have you noticed a “girl tax” on items you buy for your kids?
Photo: Ryk Neethling
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Annie commented on Jul 21 10 at 2:38 pmHmm, I have to respectfully disagree. I have a boy and have noticed that boy clothes typically cost more than girl clothes. I also sometimes see pink versions of toys that aren’t sold in a more unisex color – like doll strollers and even a toy airplane at BRU. Maybe the issue is that there is a serious lack of unisex toys and clothes available to the public.
Em commented on Jul 21 10 at 3:13 pmI can’t speak to the cost, but there are, as Annie said, more girl things than boy things, generally speaking. Most “boy” toys are fairly gender-neutral in their packaging and coloring, but it’s really difficult to find a doll that’s not covered in pink. And don’t get me started on clothes – walk into any baby department and it’s three quarters girl clothes.
jenny tries too hard commented on Jul 21 10 at 3:46 pmI have two boys and two girls, and I, too, disagree here. Finding non-pink or “boy” versions of certain things like doll and kitchen accessories was expensive and time-consuming. Most things, like matchbox-type cars, blocks, etc. may have more expensive pink versions, but the standard is generally more gender-neutral than “boy”. Matchbox cars, after all, are blue, red, white, yellow, black, or silver because real cars are those colors—pink and powder blue cars are pretty rare and expensive in real life, so they would be in toy form, too, no? Meanwhile, boy babies are about as plentiful as girl babies in real life, but good freaking luck finding a boy baby doll or more than one boy outfit for your son (or reality-minded daughter) to play with.
anon commented on Jul 21 10 at 4:01 pmso why can’t a boy just play with the standard girl stuff, if you want them to play with those toys? of all the things to moan about, this takes the cake
jenny tries too hard commented on Jul 21 10 at 4:17 pmHey, GP! For my part, my boys wanted a kitchen that wasn’t pink, and I liked the idea of them playing with stuff that looked real, and ovens aren’t generally pink…they also wanted boy dolls to play “daddies” with. Sure, they could’ve played with pink stuff, but they didn’t want to. The more moms or any consumers “moan” about a problem in the marketplace, the more likely they are to have their concerns answered.
bob commented on Jul 21 10 at 4:30 pmAt least the cost haircuts and weddings are even…..
Emily commented on Jul 21 10 at 6:23 pm@Jenny – ikea has a great toy kitchen that’s wood, but more “real” than pink!
jenny tries too hard commented on Jul 21 10 at 6:45 pmYeah, I saw and coveted that! I actually found what I was looking for at Goodwill, after a long search, and its lasted through my now-9-year-olds to my almost-four-year-olds.
JZ commented on Jul 21 10 at 7:06 pmI found a boy Cabbage Patch doll for my son. He loves it. It was the same price as the girl Cabbage Patch dolls. But having 2 boys I dont frequent the girl isles at Walmart. LOL
Maybe it has something to do with society saying girls can wear blue but boys cant wear pink?
JBoogie commented on Jul 22 10 at 6:48 amUgh! I hate clothes shopping for my son. The selection is crap, everywhere I go.
Amy commented on Jul 22 10 at 8:53 amI have noticed that boy shorts and jeans are cheaper than girl ones. Like the author says, a little glitter or a butterfly applique ups the price about 6-7 dollars on those items. I found a very nice kitchen at Target that is red and everyone that comes over loves to play with it. I do agree that there is a much larger choice of girl clothes but that is because dresses and skirts are added to the mix along with all of the “standard” attire. What I hate is that a local bookstore has seperated their shelves into gender specific categories. Not Cool!
JZ commented on Jul 22 10 at 10:06 amOld Navy is the worst for boy clothes vs. girl clothes!
Thats crazy Amy about your bookstore. So what are the books about like dinosaurs and that type under…both boys and girls like dinos.
Newby commented on Jul 22 10 at 1:03 pmI hate this trend of creating boy and girl versions of previously gender neutral toys. Why do we need boy blocks and girl blocks, what ever happened to just blocks. I noticed that all the games from when we were kids now come in girl and boy versions. Icky.
Amy commented on Jul 22 10 at 1:59 pmDinosaurs are in the boys section with all of the truck books. (Which my daughter loves.) It is sad that she is not quite 3 and said, “I a boy, come over here” where everything was blue and brown. The girl section is pink and brown. She changes her own gender depending on what we are shopping for. I try to tell her that there is no difference when it comes to “stuff” that anyone can play with anything but her 7-year old brother unintentionally teaches her different. As far as dressing goes, it is not uncommon for her to wear a “princess dress” with jeans, a ball cap and flip flops. I will say, if the stores just thought along her same lines – it would be much easier shopping. Oh – and one more thing about the books – I guess cats are “girl” animals and dogs are “boy” animals because they are divided as well.
Huh? commented on Jul 22 10 at 4:36 pmI am making a concerted effort to *not* buy “girl” toys for my daughter, and it’s just weird how everything is gendered. By default, or maybe due to pure cussedness, we’re ending up “boy” toys. Backlash to backlash, anyone?
Rosana commented on Jul 23 10 at 8:19 amI was going to mention clothes too after I read the title. I had a boy first and I could get nice shirts for about $3.50 on Gymboree and Children’s Place but after I had my daughter, I have not been able to find anything a that price for her. Yes, girl clothes are more expensive.
Rosana commented on Jul 23 10 at 8:21 amI agree Huh?, my daughter is currently playing with my son’s baby toys. Even if people gave him dinasours, I still let her play with them, the important point is the playtime, not if the dinasour is pink or purple.
bob commented on Jul 23 10 at 11:40 amI was at the Gap one day and watched a young boy admiring some bright red strappy sandals with heels. His embarrassed mom spotted him and quietly ushered him over to the boring boy shoes, over his mild protestations. I felt for the kid. Just like dinos are cool, so are bright red shoes.
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