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Beginning of the End for Happy Meals?
Today could mark a beginning of the end for that great underminer of healthy lunches on the go: the McDonald’s Happy Meal.
At the risk of making fast food lunch a whole lot less happy, county leaders in Silicon Valley will consider passing a proposal to ban toys in high-calorie, high-sodium, high-fat kids meals.
Today, Silicon Valley. Tomorrow, the world?
Ken Yeager, a Santa Clara County supervisor, believes his proposal would pressure restaurants to offer more nutritious menu items for kids. If passed, no kids’ meal of more than 485 calories, 600 mg of sodium or high amounts of sugar and fat would be allowed to offer a toy. Yeager’s ban would preclude the traditional hamburger/fries/soda meal from including miniaturized versions of the latest Disney characters. But by those numbers, the alternative “healthier” meal, which includes apples and caramel dipping sauce, would also not make the cut.
The proposal under consideration would affect only about a dozen fast food chains under the Board of Supervisors’ jurisdiction. Unless, of course, the toy bans catch on.
The whole thing has the California Restaurant Association taking out full page ads opposing the measure and parents interviewed in the LA Times are divided.
It would be interesting to learn whether such a ban indeed affects sales or pushes the chains to offer grilled chicken sandwiches (instead of a burger or chicken nuggets) and some other fruit besides apples missing their peels.
Of course, a toy ban would not be a silver bullet in the effort to make kids healthier. But it does signal that grown-ups are in the room and finally asking for accountability. While personal responsibility is a big part of the equation for reversing the course of childhood obesity — yes, we get it, cut back on the Happy Meals — corporate responsibility, especially when it comes to communicating directly with kids in advertising and promotions, is too.
A ban might also let grandparents off the hook — they’re always getting suckered into Happy Meals. What do you think? Ban good? Ban bad?
[UPDATE: They passed the ban!]
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31 Comments
[...] Happy Trails to Happy Meals? At the risk of making fast food lunch a whole lot less happy, county leaders in Silicon Valley will consider passing a proposal to ban toys in high-calorie, high-sodium, high-fat kids meals. Today, Silicon Valley. Tomorrow, the world? Read on at Strollerderby. [...]
Netsol Blogs » Blog Archive » Boca Hoops needs players and sponsors commented on Apr 27 10 at 10:41 pm[...] wrote about the proposed ban yesterday and the nutritional standards kids’ meals must meet and only a handful of commenters agreed [...]
Banned! No More Happy Meals Toys in Silicon Valley | Strollerderby commented on Apr 28 10 at 9:02 am[...] regulation of junk food isn’t popular with everyone, but maybe that’s where we’ll see the most immediate change in what people [...]
16 Companies Cave In, Cut Salt | Strollerderby commented on Apr 28 10 at 4:02 pmMistress_Scorpio commented on Apr 27 10 at 9:16 amBan won’t matter.
jenny tries too hard commented on Apr 27 10 at 10:41 amI am beyond sick of this evil “marketing to children” crap. McDonalds is not marketing to kids, McDonalds is marketing to adults (you know, the people with money) who HAVE kids. Will the government then look to ban crayons in sit-down restaurants that have nuggets on the kids menu?
I feel like if I say it one.more.time I’m going to scream, but honestly, if the government wants to crusade against nuggets, fries, and burgers, for pity’s stupid sake, let the government first stop feeding them to kids in the school lunch program! I promise you, parents and kids are much more motivated by the ease of the cafeteria and (for low-income families) the fact that it’s FREE than they are by the stupid little toy in the Happy Meal.
Ann A Grammer commented on Apr 27 10 at 10:43 amRent two, Batman.
Laure68 commented on Apr 27 10 at 11:19 amI agree with the above comments. This ban is ridiculous. I’d like to add that counting calories is misguided, as not all calories are equal. Drinking a soda is not as healthy as eating the same amount of calories in, say, yogurt.
Meagan H commented on Apr 27 10 at 12:13 pmI think its ridiculous the children who want a Happy Meal are too young to buy them on their own, the onus is on parents to regulate this behavior. I suspect this ban is actually coming from the hipster parents who see McDs as the root of all evil. Guess what a happy meal once in a while or even once a week isn’t going to hurt
(or corrupt) kids, as long as parents make the effort to instill values in them I’m sure they’ll love granola as much as their parents do.
Maureen commented on Apr 27 10 at 1:23 pmI’m definitely against this ban — I can make these decisions with my own family. When I was a kid there were no happy meals but we still begged our parents to take us to xyz restaurant because the junk food tasted good to us — shockingly, my parents almost always refused our pleas. And I agree with the above poster… fix school lunches. They are atrocious and make happy meals look like health food. Not a big deal for my kids because they brown bag it, but for some children, the school lunch is what they get every day.
Megg commented on Apr 27 10 at 2:05 pmUm, what is the ban *really* going to do? So ridiculous.
cheri commented on Apr 27 10 at 2:11 pmOh brother. People, why do you think that just because YOU have an experience, it is common? Jeez. Think you are representative of the whole population? There are a whole bunch of people who eat mcdonalds on a regular basis…people who do not in fact know that mcdonalds is not good food. People who live in communities where mcdonalds is one of the only local food resources. Kids grow up being force fed mcdonalds images and ask, even BEG to be taken to mcdonalds. Fatty meat, salty fries appeal to children who do not know better. Dress that up with a colorful wrapper, inviting toy, and what child can resist. Even worse, many parents do not resist. If Mcdonalds did not think that giving out crappy toys to children was an enticement to get kids to ask for their food….they would not waste the money! Think people. Marketing is there to sell. Mcdonalds is selling….to children. Even if kids do not hold the purse strings…they pull the heart strings, and we all know that THAT works.
This ban may be heavy handed, but since the corporate world is not going to do what is right for our children…perhaps we must begin to.
Kelly commented on Apr 27 10 at 2:19 pmSeriously??? the toy does NOT make the kids want it more. maybe the person taking their kids to McDonalds every day should look at the fact that they are taking their kids to McDonalds EVERY DAY. i have a small child and half the time, we throw the toy away when we do go to fast food places. work the alternatives: fruit & water/milk and skip the fries & soda/juice. parents need to set the limits…NOT your kids. kids need to stop running their own lives and stop bossing/scaring their parents. and to all the parents out there: grow a pair and take charge again.
jenny tries too hard commented on Apr 27 10 at 2:23 pmCheri, if McDonalds was truly the only food source (and it isn’t, anywhere in the US, at all) the toys wouldn’t make a lick of difference. If it was the only food, that’d be the only food and you’d eat it with a toy or with a boy or in a box or with a fox. School lunches don’t have toys, and they sure as snot make kids unhealthy and fat.
Yes, some parents don’t resist. The rest of the population, business owners and consumers, shouldn’t have to have their freedoms snitched and snatched away little by little just because some people suck at life.
If people genuinely don’t know that chicken nuggets, chocolate milk and french fries aren’t health food…I put the blame for that squarely on the government-run food program that feeds kids that crap for free and tells them it’s good, not McDonalds which charges a price and tells people it’s fun…not healthy, fun.
Dana commented on Apr 27 10 at 2:51 pmWe only eat McDonald’s if we’re on a long road trip. And that’s almost never. I will say, though, when we do go there it’s precisely BECAUSE of the toy. It’s fun for the children and gives them something to play with on the long ride.
The toys are a genius marketing device, no doubt. I just wrote a blog post about how this very thing.
http://www.feastafterfamine.com/home/2010/4/26/old-macdonald-had-a-cheeseburger.html
Having said that, a fast-food meal will always be a rare thing for my children as long as I’m paying. Toy or no toy.
Tatiana commented on Apr 27 10 at 3:10 pmI agree, McDs is a parents choice not kids. Don’t introduce it to your kid and he/she won’t beg. I also agree that there are people who just don’t know about nutrition and eat whatever.
Manjari commented on Apr 27 10 at 3:16 pmI completely agree that the focus should be on fixing school lunches since no one has to go to McDonalds, but almost everyone goes to school.
Jenny tries to hard, didn’t argue AGAINST improving school lunches in response to a previous post?
Here it is: http://blogs.babble.com/strollerderby/2009/09/30/solving-the-school-lunch-cooking-problem/#more-8432
Manjari commented on Apr 27 10 at 3:17 pmI meant “didn’t YOU argue against..”
jenny tries too hard commented on Apr 27 10 at 3:25 pmNo, I argued against redoing a schools entire kitchen for the purpose of reworking school lunch. Potato, potahto, but still.
Really, if I had my druthers, we’d get rid of school lunch altogether, as its next to impossible to churn out that many lunches in a industrial setting, for a reasonable cost, without it being total crap, and because I feel that parents have the primary responsibility to feed their kids. I don’t argue that the school should serve up quinoa; I argue that they shouldn’t put their stamp of approval on crap like nuggets and fries. I do actual feel for parents who think that nuggets aren’t that bad. But they didn’t get that idea from McDonalds. They got the idea from school.
ChiLaura commented on Apr 27 10 at 3:55 pm“The rest of the population, business owners and consumers, shouldn’t have to have their freedoms snitched and snatched away little by little just because some people suck at life.”
Loved that, jenny!This ban sucks. Sometimes I actually like to give my kids these stupid cheapo toys. It’s a small treat that gives them some pleasure, and they make good bath toys for us. Why is that anyone else’s business? Maybe what they should do is do a BMI test on all the kids who walk thru the door. Too big = no toy! That way, my average kids don’t have to suffer because other people feed their kids shit on a regular basis and make them fat.
In all seriousness, I think that this ban matters hardly at all. If people are bringing their kids to McD’s often enough that it is causing health and weight problems, then my guess is that those kids are already addicted to the salt and sugar, and the lack of a toy isn’t going to stop them from desiring a Happy Meal. We go to McD’s maybe once a month or so, on average? We get Happy Meals about half the time, and even when we don’t, my kids don’t even complain about it. The junk food is tasty enough (in a shit-for-food, manufactured kind of way) that no toy doesn’t really mean anything.
Manjari commented on Apr 27 10 at 4:03 pmI agree with you here, jenny. It seems silly to go after a company that is in business to make money. It just doesn’t seem like their responsibility to keep our kids healthy.
kat commented on Apr 27 10 at 5:34 pmI think the ban sounds great, because really, food should be about food and not about toys. all those toys are on commercials that kids watch in between their favorite cartoons, and so of course they want to go to mcd’s and eat specifically the thing that gives them a toy. obviously parents are the ones with $$ but sometimes you just don’t want a meltdown in line at the restaurant. if you do have toys, it should be paired with the healthiest thing on the menu!
cookie commented on Apr 27 10 at 8:50 pmof course they are marketing to children and they spend billions of dollars a year doing it. how can you actually side with mega corporations like this? they have no conscience they will go as far as they can to make as much money as they can. it is not like everyone doesn’t know this.
Derek commented on Apr 27 10 at 9:48 pmI own a martial arts school with over 250 members. They will tell you i am an extreme health nut and would be the first to jump on any program that would encourage healthy choices, but this is just ridiculous. Try nutrition education for parents and kids instead. Taking a toy out of a happy meal is just silly and an infringment of right on companies trying to sell food. Aren’t we all a bit tired of over-regulation by government?
MOM2 commented on Apr 27 10 at 10:05 pmComments
The ban is stupid. This man should focus his energy on something more important…LIKE SCHOOL LUNCHES. School is where you learn to make the right choices, not a fast food place. The fast food chains are out to make money, period. Bottom line, it’s the parents responsibility to make sure their kids eat right. Teach your kids to make better choices. A Happy Meal every now and then is fine. Key words, EVERY NOW AND THEN. Kids don’t drive or buy their own food, the parents do.
NoVa Mommy commented on Apr 28 10 at 7:41 amFunny. I just asked my almost-5-yo if she’d still want a happy meal if there weren’t any toys. She shook her head vehemently and said, “Wouldn’t be the same.” And yes, THIS mommy can say no, but what about her Nana?
Rosana commented on Apr 28 10 at 10:30 amSo sad that companies are going to be obligated to raise people’s kids properly. This is a parent’s decision, wether their kid eats healthy or not. What is the point on banning the toys if the parent can feed the kid a healthy meal at Mcdonald’s and a 800 calorie meal at home? My son loves his Happy Meal because he gets it once in a blue moon. I am sure that the cheesburger with the apples and the milk once in a while is not going to ruin him for life
Kim commented on Apr 28 10 at 10:45 amI passionately feel that serving crap to kids is awful and not far from child abuse when done on a daily basis (i.e., most school lunch programs). 1/3 of American children overweight?? Awful and embarrassing for the US. HOWEVER, taking toys out of McD’s happy meals is guaranteed to do one thing….make McD’s more profitable!! They don’t have to spend the $$ on the toys anymore and no one has to blame McD’s for it — they can just blame the government. Ahh… more money for advertising! Kids and parents don’t go there for the toys. They go there because it’s cheap, easy, and yes, it tastes good, even though it’s really garbage on a bun. Let’s focus our government’s efforts on what it can and should control — healthy school lunches to get the core of the matter right. If you eat healthy most of the time, then what’s the harm in an occasional Happy Meal with a toy or a yummy ice cream cone? The problem is that many people (parents and kids) don’t even know what eating healthy really means because they don’t have those options and no one ever taught them how to prepare a meal by themselves.
momto3 commented on Apr 28 10 at 2:24 pmHow about a ban to just get rid of all that JUNK? How many tons of garbage are all those stupid little toys producing every year? Not just here but all the leftover scraps in China too?
JBoogie commented on Apr 29 10 at 9:31 amUmmm…I remember in the late 80′s-early 90′s when McD’s had the mini-Barbies along with a rotating stand in their Happy Meals. There was Malibu Barbie, Wedding Barbie, Hollywood Barbie…all my favorites in the perfect size to line up on my nightstand and twirl as I fell asleep. Fire and brimstone would not have kept me from getting every. single. last. one. And there were TEN. McD’s knows EXACTLY what it is doing when they advertise those toys.
mystic_eye commented on May 03 10 at 4:11 pmThere is nothing wrong with a hamburger, in fact compared to a grilled chicken breast beef is more nutritious for about the same amount of calories:
Lean ground beef: calories per oz = 48
Grilled chicken breast, skinless: calories per oz = 46I will grant burgers taste best with about 15% fat, which would bring the calories up to 60.
However iron is so terribly important for kids that they add it to everything. Beef has 2-3 times the iron of chicken breast (the leaner the beef the more iron). Zinc deficiency is on the rise again particularly among toddlers in the US prompting it to be added to cereal by some companies. Beef has 4-6 times as much. Twice as much folate, etc.
As for fat, little kids need fat. From 1-3 years their fat needs are greater than adults 30-40g/d even though they eat about about 1/3 to 1/2 as much food. For 4-18 years it still remains slightly raised at 25-35 vs 20-30 for adults.
Also, I haven’t personally seen the apples in US happy meals but the ones in Canada have the skin on them.
I’d be happy if they cut the salt by 2/3rds, switched to real cheese, and put some tomato and romaine on the burger instead of just iceberg lettuce.
Keep in mind that the juice and chocolate milk have just as much sugar as the pop.
Also if you get a hamburger kids meal with apples and 1% milk you’re only at 460 calories which is less than the guidelines, though the salt is over (and probably particularly easy to reduce). If you have fries you’re at 580 calories. Chicken McNugget meal, bbq dip, apples and caramel, is 470 calories. I’m really not surprised that the happy meals are already under the guidelines as long as they cut the salt. Where’d you think the number came from?
And frankly I don’t care if my kids get the fries instead of the apples because if we’re going to McDonald’s at all its because the weather is so bad that we can’t go to the park so they are going to run around there for 2 hours. Given how hot it gets in those tubes, and how much running around they do for the two hours we are there they can use the calories. And I just make up for the lack of veggies at snack time (they get a veg and a fruit and no crackers/bread if we’ve been out.)
bluesky commented on May 09 10 at 8:18 pmI don’t agree with the ban. Where is personal responsibility? Does this exist in the U.S. anymore? I’m tired of hearing people pass responsibility on the someone else. “It’s not my fault”, “I am victim”. Parents “YOU” are setting the example. McDonald’s or any other restaurant or business for that matter makes sales based on the demand of a product or service. Yes, McDonalds offers some unheathy food choices but “YOU BUY IT”. You get into your car….or on your bike…. or walk yourself right up to the restaurant go to the the counter, make your food choices, pay the cashier, take your food and eat it. If “we” didn’t produce the demand for these products they would not be offered. McDonald’s is not going to offer a product that it does not sell. Why would they? Do you think McDonald’s would sell french fries if no one bought them? Of course not. There is no money to be made and it’s not providing a product that is “in demand” by the consumer. I’m sure this will make some parents upset but if their child make demands to go to McDonald’s and the parent finds themself “giving in” that is a parenting issue not the problem of McDonald’s —Take responsibility and ownership! It is not unknown however, that restaurants such as McDonald’s use psychological tactics to market products to increase sales. This makes it more difficult to resist along with factors such as how foods affect our brain (i.e. rise in endorphins etc.) MOMTO3 I agree about the toys. It is ridiculous to see a company like McDonalds so called “trying to be green” i.e. switching from styrofoam to paper, paper to recyled paper and then produce all of these toys that are going to end up in some land fill. I’m curious, for those who buy toy containing meals, how long does your child actually play with the toy?
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