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How Kids Slowly Kill a Restaurant
Loud shrieks, broken plates and food ground into the carpet aren’t the only reasons restaurants can be a bit grudging when parents show up with their kids.
Restaurants that welcome — but don’t particularly cater to — children, are getting killed at the end of the night, especially in this rough economy. One restaurant in California’s Bay Area was forced to raise prices and accommodating children was one of the reasons.
T.J. Jacobberger, a managing partner at Tavern at Lark Creek, does the math for the San Francisco Chronicle‘s Between Meals columnist, Michael Bauer:
When you do 40 children a night on a busy night, that can impact you average check quite significantly. The average check for a child is $7.50; our average check for an adult is about $31.00.
40 children x $7.50
150 adults x $ 31.00
190 covers total net sales is $ 4,950.00 or $ 26.06 per cover
Jaccobberger explains his restaurant made the decision to welcome the adults who brought children. Eventually, they added menu items around the $7.50 price point. But they’re still taking a hit.
Of course, one could argue that perhaps those adults with kids wouldn’t show up at all if their children weren’t welcome. Or maybe those kids are driving away those who left the kids behind.
Taking kids to nicer restaurants is one of those battlegrounds of modern parenting for which, really, there is no correct answer. Some kids can hack it. Some kids can’t. Parents make the call — and, as many of us have experienced as both transgressors and victims — not always the right one.
But hurting the profit margin of your favorite full-service restaurant probably isn’t something that gets factored in. Though I wonder if Jacobberger has run the turnover numbers on tables serving families with children. I know from personal experience, there’s no lingering. They could probably fit in two families like mine in the time it takes to feed one happy group with a blessed evening out without children.
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Photo: SFGate.com
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15 Comments
Fred Poling commented on Mar 02 10 at 3:52 pmAlso, the check average for adults with children is probably lower than the average for adults without children (less wine, not lingering over high-profit margin cocktails).
cheri commented on Mar 02 10 at 3:54 pmYep, we go to semi-spendy restaraunts just to eat now, no lingering. We may not spend as much on liquor and apps…but we also wolf our food and get out quickly. And, we would not go if our kid couldnt go with us.
msbeck commented on Mar 02 10 at 4:13 pmAnother note, I worked for 6 years in a very high end, high profile restaurant. Shrieks, tantrums, climbing on tables, running around – that kind of behavior did show it’s ugly head. But it wasn’t caused by children. It was the result of mixing grownups with a lot of alcohol. The children that came into the restaurant were by far much better behaved than the drunken, obnoxious adults with money growing out of their ears.
Amy Kuras commented on Mar 02 10 at 5:04 pmMs Beck, I love that comment. We only go places that are clearly family friendly, which means there are restaurants that have come and gone without our being able to get there. Mine are in the “can’t hack it” category, so it’s casual places for us.
Mistress_Scorpio commented on Mar 02 10 at 5:35 pmI only go to casual places with the boy and early in the evening, which makes sense as he has an early bedtime. Spendy restaurants are nights when we get a sitter!
BlackOrchid commented on Mar 02 10 at 5:39 pmAnd don’t you hate it tho, Mistress, when you get the sitter and get all dolled up for the VERY RARE night out somewhere non-child-friendly . . . and end up sitting next to the wacked-out toddler (cos it’s 10pm for goddess’ sakes!)
I’ve walked out of places where I had reservations due to that. Rather eat in a bar that’s child-free than a tony, pricey place that has overtired kids running around late at night and isn’t set up for it.
Mistress_Scorpio commented on Mar 02 10 at 6:13 pm@BlackOrchid – What you just said, times 10.
carefree childhood commented on Mar 02 10 at 7:21 pmReally? ok maybe I am weird but when I am out without my kids and I see poorly behaved kids my reaction is “yes!!! It is not my problem”.
Allie commented on Mar 02 10 at 9:08 pmI know my family wouldn’t be able to go to a restaurant that wasn’t kid friendly on any sort of regular basis (non-kid dinners are maybe twice a year), so I would think it would be better business to lose some cash on the kids meal in order to have the family dine there in the first place. Better to have two pricey dinners and a cheap kids’ meal than no dinners at all.
PlumbLucky commented on Mar 03 10 at 8:04 amWe’re at the stage where “we need to go someplace where if Baby Jekyll rears his head, we can get our meal to go and scoot because we ain’t dealing with this in public little man!”…our corner family diner fits that bill well for us. Of course, they do not have a liquor license, but it is PACKED during all its open hours. They don’t advertise themselves as “kid friendly”, but when the waitress seated us the first time we had the babe with us and he was not in his carrier seat, she asked us “applesauce, sweet potatos, or zucchini? The cooks keep solo cups of purees in the freezer for babes” Could have knocked me over with a feather. He’s since grown into the “fish, sweet potato chips, and corn” meal that isn’t on the menu but is $3.50 and the waitress always asks us if he’ll have his usual. (For comparison sake, at this diner you can get AYCE fish & chip dinners on Friday for $10.95)
He did go to a fine-dining restaurant with us a couple times when he was ::tiny::. He slept in my lap the entire time the first time, he cuddled with Grandma the second. But in both cases, he was under three months old and didn’t have loudly voiced opinions.
@carefree childhood – Nah, you’re not weird. I think somewhat along the same lines.
deebee commented on Mar 03 10 at 1:04 pm…or more parents could teach their kids, I don’t know… table manners? eating out manners? we eat out quite often and our 6 & 1 year olds have great manners. They know to speak in an inside voice, keep food on the plate or in their mouths, and sit on their bottoms or else we are out of there and no one eats until home. We bring two small toys apiece, and they also play together. We’ve brought them out since they were very small, it seems to be the best way to teach them properly. I never understand why people wait – it makes it more anxiety-inducing for you and the kids, which never ends well. On the very rare (and napless) occasion, we have to leave after we are seated if the kids can’t hack it. We take them to nicer places, but not a restaurant that is more than $20 a plate. Some places do just need to be for adults…
ann05 commented on Mar 03 10 at 2:51 pmGlad your kids are so compliant deebee. My own toddler was great at restaurants when he was small, but in his current rambunctious stage is not so docile. I’d rather chalk it up to his personality than my failings as a parent, but hey. We’ll go back to eating out when he develops the patience to sit still. In the meantime, we’re saving money and calories, I guess.
Louise commented on Mar 03 10 at 4:56 pmYeah, I think this is very dependent on the temperament of the child. Our firstborn is pretty compliant this way; our second…not on your life! I think some parents are willing to take the chance that they’ll have to pack up and leave in order to make it a learning experience for their child, while others would prefer to wait until they’re 99% sure it’s not going to end in a tantrum. Different strokes…
Maegan commented on Mar 03 10 at 5:46 pmMy kids are fairly well behaved, at 6 & 2.5, they understand that no matter where we are sitting down to dinner that it’s not okay to freak out. There has been a time or two when it took too long to get something served and they started to whine. That said…Maybe the restaurant wouldn’t be out so much money if they were more realistic with their kid’s menu. I’ve been to some places that have TEN items in the kid’s menu, not necessarily mini versions of adult food, either…items that would have to be prepared independantly of other items offered on the adult menu. Pare it down…offer 2-4 things. Kids are BASIC. And the portions are HUGE. FOUR chicken tenders, which is probably 6-8 ounces total. Way too huge for a kid. Cut it in half. Enough fries to equal a single potato is probably perfect, too. Bringing over an adult sized plate with “kid” foods on it is a huge waste. I always take our stuff home, and sometimes it’s able to be reheated in the toaster oven…but often it’s a lost cause. Breading gets mushy, ketchup turned the fries into soggy sticks. And we toss it. Not only was it a waste for the restaurant, but I wasted $8. Don’t worry about the fancy menus…a photocopied black & white coloring sheet would do the same thing! I DO seriously appreciate the crayons, though! Food ground into the floor? It’s actually going to happen whether you’re feeding adults or kids…but whose smart idea was it to carpet a highly traveled, heavily fooded area? I never got that. Lots of “formal” dining rooms have carpets. Never made one bit of sense to me. Maybe the carpet helps soften the noise level…but that probably doesn’t matter in a large restaurant, there’s going to be noise no matter what. My husband and I like to take the kids out once a week or so. We actually get to BE TOGETHER at dinner time. He’s deployed right now, but I still take the girls out every other week or so to keep up the “tradition” and practice our public manners. I also take a pic every week so daddy can see his girls enjoying their shirley temples.
kat commented on Mar 11 10 at 11:03 amUntil recently, our 18 month old was, for the most part, great at restaurants. When did he decide he wanted to be picky and opinionated? On Valentines day, when the only reservation we could get was before the babysitter was available and the fixed menu did not allow for anything but sharing off our plates. Argh. That’s the only time I’ve really felt kinda bad for bringing him out, since other people were there for a romantic evening sans kids. The reality is that he wasn’t throwing a huge tantrum and we were seated at 5:30 pm so it was early enough to be okay. I have only received welcome from every restaurant we’ve taken him too, usually have the waitresses oohing and aahing over his cuteness too!
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