And it’s disgustingly sexist to boot. What a winner, Doritos.

So where do you stop it? Toy Story has slapping of the face, Madagascar an old lady gets beat up, Finding Nemo has slapping of the (fish) face, I could go on…Shrek, Kung Fo Panda…maybe most kids don’t watch those?
Doritos is not being highly original here. I was much more concerned with how sexist the ad is.

@bri529 – I should have said in my comment that I thought it was funny despite myself. I am right there with you as a support of both myself since I did laugh and our party watched it twice.

How sad for you all, not to have a sense of humor.

I think the context of the commercial is what made it uneasy. It wasn’t funny, though that was the intent. Stooges, and Pixar use it in a more comical manner. Doritos just didn’t work.
And, to correct a previous poster, the old lady in Madagascar was the one beating the animals up, not getting beat up.

Trey, I’ll take unfunny. I’m just don’t think it’s promoting child violence.

Sheesh. And how about a few negative racial stereotypes while we’re at it. Single black mom — who looks barely out of her teens, “jive talkin” date who leers at mom, pre-schooler playing video games and eating a giant bowl of junk food…

Doritos? Get out of the 1970s much?

I think y’all are looking at through privileged white-people eyes.

I agree with DCMama.

That so many people find this so appalling means they are trying to find something to kvetch about. At face value—and that’s all it should be taken at, since it is just a commercial—it is funny, and, dare I say, CUTE. The child is not having violence put upon him, he is telling off this dude, who is coming in to HIS house, and wanting to date HIS momma, that he better watch his step. He is being a little man. I think this is something that the coddled, white middle class doesn’t get. I think that the commercial is keeping it light and most people without a (made up) cross to bear would just take it as light and funny.

The real sadness behind, this, if any, are the statistics of how many injured or killed toddlers suffer at the hands of boyfriends of their moms. So often when I read a tragic story of child abuse (or worse) it’s the boyfriend or step dad. Also, I think its alot to ask a kid to accept some other dude coming into his family and wondering what this new dude’s role is. Will the child have to mind this new man? What’s the story. I like the way this commercial turns that on its head and empowers the boy.

Thanks for expanding on that GP. Its a wonder to me how so many people make it through this life that get bent out of shape by every little thing. Then again, I wouldn’t call myself ‘coddled’ ;)

Heh. I get bent out of shape when “progress” is joining an international bureaucracy that does nothing to actually improve the on the ground conditions for children. (However, it would up-end 200 years+ of tradition US, which as a unique approach to family laws.) Or creating laws that are acceptable to ignore, yeah, that’s great “progress”, too.

Also, there’s some evidence appearing that video games *reduce* violence because potential offenders tend to be inside with something to do.

But yeah, that 30 second Doritos commercial is very offensive, which everyone will have forgotten in 6 months.

This is stupid. Get over yourself. If you have a child abusing you as an adult, you’re dumb.