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Show Your Daughters This Video
Most of us known theoretically that all of the images we see in magazines are photoshopped. But actually witnessing the reality of photoshopping in action is another thing altogether. This Dove commercial uses time-lapse photography to show an average young woman getting transformed into the kind of stunning face we see on billboards, and it could really change the way both girls and boys look at magazines and advertisements.
The commercial is part of Dove’s Campaign for Real Beauty, which has teamed up with the Girl Scouts and other organizations to host self-esteem workshops for girls. If the workshops are anywhere near as effective as this commercial, I imagine they have a big impact on the girls who take part.
Just don’t spend too much time on the Dove Web site or you’ll end up watching videos of the Dove “stylist for the stars” giving stereotypically attractive models up-dos. Oh well. You can’t expect everything from a corporation selling beauty products.
Photo: Step Up Women’s Network
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Ri-chan commented on Oct 08 09 at 5:42 pmO.o I knew they were photo-shopped, but I didn’t think it made THAT much of a diffrence.
Mistress_Scorpio commented on Oct 09 09 at 11:40 pmDove? Owned by the same company that owns Axe Body Spray (stench) for men? With the commercials that have women circuling men like mindless sex-starved drones? Somehow I dont think they really have girls’ self esteem at heart.
Marj commented on Oct 12 09 at 2:58 pmI love this! I think it’s important for girl’s to see this. I was in a college class (community) and we were talking about the media images of women. I pointed out that models are photo-shopped and even actors and actresses are. The girls (17 – 22 years old) insisted they weren’t, and that only nudie magazines photoshopped. They would not believe me when I said, no, women’s magazines photoshop.
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