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American Apparel Teams Up with Sesame Street
Now it’s not only American Apparel’s scantily clad models that evoke youth, but their designs as well. The clothing company has teamed up with Sesame Street to offer its customers a limited-edition run of Big Bird et al. t-shirts. They’ll be released this month to coincide with Sesame Street’s 40th anniversary.
No doubt college students will feel hip sporting seemingly retro Elmo tees, which makes this ad campaign all the more distasteful to me. Dov Charney has already taken the innocence out of fleece hoodies and leg warmers–does he really have to co-opt Ernie as well?
Sadly, the collaboration makes sense from a business perspective. Sesame Street must (please say they are!) be getting scads of moola to pawn their classic characters out to a lawsuit-plagued, misogynist company like American Apparel. And American Apparel hopes the partnership will help them revive their kids’ clothing line.
If they want to make any products for kids, they’re really going to have to stop running ads like this one.
Photos: Jezebel (top) and Business Pundit
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snarky mama commented on Oct 07 09 at 12:53 pmWell, they already DO make products for kids, and they DO run those ads. If you don’t like the company, don’t buy the product. (See the giant discussion re: Nestle.) And then once we’re done boycotting products because we don’t like their advertising campaigns, or their CEO or whatever, let me know what is left to buy. I’m sure it’ll be a short list.
Ali commented on Oct 07 09 at 3:08 pmMakes sense. They use a pedo-artsy ad campaign and nothing is more delicious to a pedo than Sesame street. I would not give these creeps a penny of my money.
frankie commented on Nov 01 09 at 8:41 pmi think it is obvious that the Sesame Street line is not aimed towards kids but to the same people all their ads are aimed to, people who grew up in the 90′s watching sesame street… i myself cannot wait to get my hands on a big bird t-shirt and will not stop shoveling my money to AA.
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