Strollerderby

Look Out, Barbie, There’s a New Doll in Town

Posted by hannahtm on September 17th, 2009 at 8:07 pm

liv dolls 300x300 Look Out, Barbie, Theres a New Doll in TownThe toy company Spin Master, which hit the big time making high-tech boys’ toys, is now trying their luck with toys for girls. The Toronto-based company hopes their Liv dolls, which aim to be more realistic than Barbie dolls (an admittedly modest goal), will bring an end to the half-century reign of the world’s most popular doll.

The four Liv dolls, which are being marketed to girls aged 6 to 10 for $19 a piece, all come with their own life story and character traits. And, in a quaint nod to self-esteem, each of the dolls comes with her own personal physical imperfection. (If you can find one in any of these dolls, please let me know!)

Judging from this photo, I found it ironic that the designer has specifically worked hard to make the lips look real, “not collagen-injected.” He says he spent months examining photos of his girlfriend to make sure he gave the Liv dolls true-to-life mouths. Perhaps his girlfriend is Angelina Jolie?

Photo: Jezebel

 Look Out, Barbie, Theres a New Doll in Town

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I am not sure whose self-esteem these dolls are meant to boost. Maybe the designer is surrounded by extremely thin girls who feel very self-conscious about having heads that look too large for their bodies and no hips. Frankly, as someone who developed early whose peers went out of their way to make me feel like growing breasts was just about the most disgusting thing a girl could do, dolls like this would have caused far more harm to my psyche than Barbie (who, I note, has larger thighs than these dolls).

alimum commented on Sep 20 09 at 4:14 pm

when did dolls start defining self-esteem?

jenny tries too hard commented on Sep 20 09 at 6:02 pm

How are those realistic? They are toothpick skinny with gigantic cartoon heads. Ridiculous!

Manjari commented on Sep 21 09 at 12:46 pm

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