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LEGO Inks Super Secret Deal With 7-Year-Old
It’s so secret seven-year-old Quaid Guarino can’t tell you WHAT he does with his LEGO bricks. But it’s about to earn him some big bucks, and revolutionize the way our kids play with these already out-of-the-box toys.
Or so rumor has it. Guarino, who we’ll remind you is seven years old, came up with something cool (yes, we wish we knew) to do with his toys. So cool, that when he told his parents he wanted to share it with the company, they didn’t blow him off.
They Googled LEGO and contacted the company. Oh yeah, and the company ANSWERED.
The Maine first-grader got a certified letter from LEGO President Soren Torp Laursen asking for the boy to sign a release before he’d even talk over the idea with him. The letter told his parents it was “very rare,” for them to set up product development meetings with seven-year-olds, according to the Portland Press Herald.
Considering the last seven-year-old I talked to picked his nose throughout our conversation and then wiped it on the underside of a table, I’m kind of thanking them for that (if you’re going to pick a shining example for seven-year-olds, go for Quaid, go for Quaid!).
Are you the teensiest bit curious what the “new way of playing with LEGOs” is? I mean, come on. People have made them into cufflinks (weird), made a giant Jesus, staged the Bible . . . and we are just getting started here. There was the giant LEGO man the washed up on shore, the LEGO Rock Band game we’re drooling over . . . should we go on?
LEGOs are the toy most of us feel we can bequeath on our kids in copious amounts with total impunity. “He’s LEARNING you know,” we whisper excitedly. Or “She’s so CREATIVE with them, I just never know what she’ll make next.” Wink, wink, nudge, nudge.
Wired’s Geek Dad is thinking he melts ‘em down. Or maybe some Martha-esque pipe cleaners and egg carton critter he jury rigs? We’d be happy with something that makes it feel less like your heels are being gouged out with an ice pick when you walk through the living room in the middle of the night.
So what are your bets?
Image: Portland Press Herald
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3 Comments
Anon#1 commented on Dec 06 09 at 3:07 pmGood question. I’ll hopefully remember to check into this story a little later on to see what happened. Is there not an ETA on when this so called secret will be seen in their products?
Rick Beckman commented on Dec 07 09 at 8:54 amA new, exciting way to play with Lego bricks? Hmm… Dunno. I’ve loved ‘em m whole life, but never really tried thinking outside the box with ‘em.
Oh, and as a silly point of semantics, there’s no such thing as “LEGOs.” “Lego” is an adjective; “Lego bricks” is the noun you were looking for. ;)
I hate rick beckman commented on Jun 19 10 at 6:19 pmSeriously Rick? Who DOESN’T call them Legos? Do you often refer to wiping your nose with kleenex instead of kleenex brand facial tissues? or playing nintendo instead of nintendo entertainment system? It’s generally accepted to shorten things to a brand name when the brand name conveys the idea.
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