MomCrunch
PR Pitch FAIL: The Bloggess vs. Brandlink Communications
We mom bloggers get pitches. Many, many pitches. Some great, some not terribly interesting, and some downright terrible. And that doesn’t even include the press releases (what, for God’s sake, is a mom blogger going to do with a press release about a mall six states away? Says the mom blogger who got one today).
But Jenny, known and adored by many as The Bloggess, has come up with a unique way to respond to these silly pitches. She sends them the photo there to the left – a photo of actor and professional geek Wil Wheaton collating paper. Because, of course, the pitch she just received was just as useful to her as a photo of Wil Wheaton collating paper would be to the PR person.
According to Jenny, most PR folks take this in stride, finding it amusing or simply saying, “We’ll remove you from this list.” But not Jose Martinez, VP and Media Director of Brandlink Communications. His response?
He called her a f**king bitch.
How did that work out for him? Well, within a few hours of Jenny tweeting out a link to her story on her blog, Brandlink Communications was a trending topic on Twitter.
And not in a good way.
The best part? Is when Jenny called Jose on his rude email (it was actually an accidental “reply all”) he responded this way:
I get it and I was out of line by saying that however you put way too much effort into your approach. A simple “I don’t cover this, no thanks” or “Please remove” would suffice. To go out of your way to be snarky and rude is a little inappropriate. Again, I should’ve been less harsh – but I also feel like your email was rude and unprofessional as well. We will do a better job to research who we are pitching but maybe you should be flattered that you are even viewed relevant enough to be pitched at all instead of alienated PR firms and PR people – who are actually the livelihood of any journalists business. Don’t be offended, you started the
cursing game so maybe we should all just laugh it off and plan not to work together in the future.
Yes. He said she should be flattered that she was even considered relevant enough to be pitched. This is a blogger who was able to get, via Twitter, Wil Wheaton to POSE FOR A PHOTO COLLATING PAPER. Just for her. Yeah, she’s hardly relevant.
You want to get mom bloggers raising all kind of hell about you? Tell them they should consider themselves lucky to be considered to sell your stuff.
According to the Brandlink Communications website, they list Diesel and Chase as clients. Wonder how those clients feel about their social media and marketing agency calling a blogger a f**king bitch?
I bet it’s not good.
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18 Comments
Full Nelson commented on Oct 07 11 at 12:25 amHow this guy managed to become VP of a PR firm is utterly beyond me. First, your job a PR or communications person is to suck up to the people who might help you get your message out, not tell them how lucky they are to have you sending them crap. Second, if you can’t tell the difference between ‘reply’ and ‘reply all,’ maybe you should reconsider email as one of your preferred communication modes. Thirdly, if you are going to piss of a blogger, make sure it’s not someone who averages up to 2 million hits a month…
Tara Wright (@DumpYourFrump) commented on Oct 07 11 at 2:06 amI read her post with a mixture of horror and glee. Horror because I could not believe what I was reading, glee because I knew her army of f*#@&%! bitches would have her back. And then after I let it sit in my head for a little while I got kind of bummed out. Because it’s frustrating to me that people like the man who replied to all, have jobs, *good jobs*, while kind, competent people are out of work. I hope this becomes a cautionary tale for PR companies everywhere. “remember the brandlink-bloggess incident” they’ll say, wincing.
Scott Jacobs (@AblativMeatshld) commented on Oct 07 11 at 2:45 amOh, if Jose doesn’t show up to work tomorrow and find his stuff in a box and already sitting outside the front door, I fully intend on making more than a couple of phone calls.
Jennifer Gerlock commented on Oct 07 11 at 6:35 amI ridiculous pitches from them all of the time with pictures of celebrities wearing things. I DELETE immediately. I have never posted anything even slightly similar to these pitches but they keep sending and sending. It is the ole “throw spaghetti at the wall” trick. Not even remotely effective.
And who in the world would screw with Jenny? Someone who has NO CLUE. I’ll be they have never read her blog. Because how do alphabet tights worn by a Kardashian sister relate to her brand of humor? (Not to mention zombies and a giant metal chicken?)
Beth Anne commented on Oct 07 11 at 8:49 amIf I were Jose, I would have turned in my resignation the moment I hit “reply all.”
Alexandra commented on Oct 07 11 at 9:05 amYou know what’s sad? Jose’s second email, saying, “4 of our brands are glad I stepped up to the plate for them.”
The man won’t see the error of his ways, narcissistic: how do you change a character flaw like that?
So sad, but I don’t think BrandLink will do much about this.
Women are treated with disrespect, and it’s just accepted. I worked in insurance with men as agents for 15 years…we would get trounced on, and the men in charge would tell us we brought it on.
Things have to change: we are equal workers. I feel that’s why mommy bloggers get sh*t on: we’re women.
Tatter Scoops commented on Oct 07 11 at 9:16 amWOW just WOW. Maybe he or his team should do a better research first about who they are pitching for! This is a moment where Women Blogger score 1 PR agency: NIL!
Angeline commented on Oct 07 11 at 9:33 amWow! Tha’ts really very disturbing! Stupid man who was an idiot in the first place who rather than accepted what he had done wrong, just had to launch in to another tirade of abuse. Someone like that obviously has major inferiority complex and also can’t seem to stand it that a woman got the better of him. How dare she speak up , isn’t her place int he kitchen? Stupid stupid man. Well done on blogging about it.
a suburban kitchen commented on Oct 07 11 at 9:42 amBe careful who you mess with. I love Jenny.
taryn langer commented on Oct 07 11 at 9:49 amClearly this guy has mental issues, that picture is hilarious. Why on earth it would have solicited such a nasty response is beyond me. I can’t imagine he’ll have a job for much longer.
Lynette Young commented on Oct 07 11 at 10:05 amI wonder what company would hire Brandlink Communications to run their next blogger outreach project? A stupid one for sure…
Misty @ The Family Math commented on Oct 07 11 at 10:12 amDid you all see that Jose apparently responded to Wil Wheaton via Twitter claiming that he was “only trying to defend him”?
Kristin @ What She Said commented on Oct 07 11 at 10:35 amI see Brand Link Communications was just founded in March 2010. One year and seven months. That’s all it took for them to land themselves smack dab in the middle of a PR nightmare. Stellar work there, guys.
No blogger likes to be called ‘irrelevant’. But in Jenny’s case, I don’t see it so much of an insult, per se, as I do a “Wha??? Have you been living under a rock?” kind of thing. So, I hope this little impromptu “case study” can be a lesson to PR companies to RESEARCH WHO YOU PITCH. And also, treat every blogger you pitch as if they have a small army of followers behind them. Because you just never know how “relevant” someone can be.
Annie Heckenberger (@anniemal) commented on Oct 07 11 at 1:59 pmPlease advise them to stop tweeting. They’re just making it worse and worse at this point.
Annie Heckenberger (@anniemal) commented on Oct 07 11 at 3:41 pmSome things never change: http://gawker.com/153068/perez-hilton-makes-us-hate-ourselves
ShredderFeeder commented on Oct 09 11 at 5:19 pmI heard it said. If you’re going to piss off a blogger, best not to choose one with a dark army at her disposal.
Bwahahahahahah.
old blogger commented on Oct 12 11 at 8:50 pmI am confused. You (Cecily) just wrote about how calling down the bullies was wrong and here you are celebrating Jenny for doing just that. There was even an ‘apology’ which it seems was as insincere as it read.
So which is it? Is bullying in defense of your friend okay or not?
Please pick a position and stick to it long enough for the electrons to dry on the screen.
Mitzye commented on Nov 04 11 at 4:43 pmAs a publicist, I’m actually very protective of the mommy bloggers I work with because I love them and quite frankly, I need them more than they need me. There is no such thing as an outlet that is too “beneath” a publicity pitch. With media outlets downsizing and/or disappearing, getting to know your interweb neighbors has become more and more imperative.
Plus, I know that blogging is only a tiny bit of what they do during the day because they run households, care for children and do other more important things than review my products, in my case, DVDs, so for me to pitch them events that are out of state, products for boys if they have girls (or vice versa) would be stupid and lazy. Whatever happened to getting to know your contacts?
I’m facebook friends with a lot of my mommy bloggers and I comment on their statuses and keep in touch with them however I can. Every once in a while, I’ll e-mail them to ask how they and their familes are doing, for no reason other than I care. Also, when they respond with funny, touching, amazing stories of how their lives are going, it breaks up my monotonous day. I look forward to hearing about their fun adventures. I side with Cecily and Jenny on this – have we not learned not to mess with The Blogess? I’m glad they called him out. What a lazy way to run a department. Moreover, it’s clear his mom didn’t teach him manners.
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