Being Pregnant

Past to Present: Breastfeeding Ads Through the Years (Images)

Posted by Monica Bielanko on December 7th, 2011 at 8:39 pm

bf 05 195x300 Past to Present: Breastfeeding Ads Through the Years (Images)

The culture of breastfeeding has ebbed and flowed over the years.

It’s popularity changes from year to year and place to place.

Right now, in the United States, there has been a kind of revolution regarding breastfeeding.  While misinformation and prejudice still abound, the number of moms who breastfeed are increasing, likely because of the increase in available lactation experts, La Leche League groups and hospitals encouraging breastfeeding.

It’s this ebb and flow in popularity that leads to breastfeeding advertisements.  Some decades have dozens of ads to promote breastfeeding and others do not.

Here then, is a variety of ads from the past century that relate to breastfeeding.  Some were designed specifically to promote breastfeeding while others aim to promote products touted as helping to make breastfeeding easier.

bf 01 Past to Present: Breastfeeding Ads Through the Years (Images)

Beer for the Breastfeeding Mom
Okay, so technically this isn't an ad for breastfeeding, but it's related. I know as a new mom I always appreciated a case of beer in the house - but not for breastfeeding.
Image: Hubpages.

 Past to Present: Breastfeeding Ads Through the Years (Images)

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6 Comments

I love these ads! I’ve often wondered why more beer companies don’t promote their non-alcoholic beers to breastfeeding mothers. I found them brilliant for quenching thirst and increasing supply in the early weeks.

Lisa | Mama.ie commented on Dec 14 11 at 9:59 am

Fascinating!

lydia commented on Dec 15 11 at 12:46 pm

The Union one and the free hookup one have hung in my doctor’s examine rooms for as long as I can remember, I remember being a little girl and being so embarrassed there was naked boobs on the wall!

D commented on Dec 15 11 at 3:27 pm

Oh how I love these!

Katy E commented on Dec 15 11 at 10:29 pm

So fun – love these and the history behind them!

JB commented on Dec 16 11 at 11:21 am

The french one is so funny when it says: “the woman on the left drink beer, the woman on the right doesn’t”. Even the baby seem disgusted by his mother… too funny!

Serena from Italy commented on Dec 18 11 at 4:31 pm

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