Just when you thought the MILF phenomenon was losing steam, somebody found a new angle.

Meet the PILF.

I’m pretty sure you can figure out what that stands for.

SodaHead presents this lovely term in tandem with a slide show of Hollywood’s sexiest preggos. Christina Applegate,  Alicia Keys, Ali Larter and Penelope Cruz are all competing for top hot pregnant honors. Yes, there’s even a poll where you can vote for your favorite sexy pregnant celebrity. Some guys chimed in with write in votes too.  (Angelina Jolie was a predictably popular choice.)

There are some good reasons a guy would find the future mom of his child sexy during pregnancy. She’s walking evidence of his own sperm power, for one thing.

But what makes the unknown pregnant woman an object of lust?

I’ve been seeing the yummy mummy craze as sort of an artifact of the new sexual freedom of pregnancy.  Or to be more accurate, the sexy freedom of pregnancy (I’m not so sure it goes beyond sexy to actual sex).  In other words, women are allowed to look sexy when they’re pregnant now, which corresponds to them being seen as sexy. And then there’s the pregnant celebrity thing. We’re so culturally influenced by how famous people act, look and dress. Famous people are rarely seen in any state that wouldn’t qualify as “yummy”, mummy or otherwise. So the hot mom fixation could be a trickle down from that situation.

Some of the reasons listed in Babble’s recent article do translate to strangers as well as partners. If you like curves, there’s no curvier woman than a pregnant one. Fertility is inherently sexy on some level. But traditionally, the round belly of pregnancy has been seen as a deterrent to sex—or at least to the biological imperative for sex—reproduction. If there’s already a bun in the oven, it sort of makes the whole “I want to put a baby in you” urge kinda moot.

Which brings me to this: maybe the reason for the pregnant woman fetish has to do with the fact that sex with a pregnant woman is by definition sex for sex’s sake. This is a woman you couldn’t even get pregnant if you tried. And the fact that her womb is occupied by another guy’s genes just makes you want to conquer her all the more.

There’s something about pregnancy that still feels sacred. A pregnant woman’s body is in the divine service of baby-growing. Which triggers the impulse to profane it. In a world where regular women dress like porn stars, there aren’t too many taboos left. But the idea that a pregnant woman could be a sex object is just incongruous enough to be titillating. Take these quotes from SodaHead:

“‘Up in the Air’” star Vera Farmiga, 37, had quite a bun in the oven at the Metropolitan Opera’s opening night on Monday, but she looked very glam — and dare we say sexy? — in a silky white dress.”

“Forget the MILF, right now it’s all about the PILF (and we feel a little dirty just saying that).”

In the age-old virgin/whore dichotomy, the sexy mom is a way to have your cake and eat it too. The pregnant woman takes that idea one step further. A MILF can momentarily leave her mother self behind when push comes to…whatever. A PILF’s body is always in mother mode. At least until she has the baby, and moves on to the next phase. PPILF? Somehow I doubt we’ll be seeing that slide show anytime soon.

photo: “Her Radiance Enchanted Him” Bra and Panties from Hot Milk

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