Outrage: Very good for ratings.
Here’s a big secret: outrage is good for ratings. It’s true! I bet some of you might have even clicked on this very Salon to see just what we’re outraged about today.
I’m still not convinced that there is such a thing as a “mommy war” (I do not recall any formal presidential declarations or congressional votes) but it sure is the perfect subject for guaranteed viewership. It’s got a cute, ironic, ready-for-TV name. It’s inflammatory. It force people to pick sides, defend personal choices, and keep the outrage going.
That’s why it’s a topic that lazy television producers come back to time and again. And again. And again. Moms are such an easy target because we’re new at this. We want to do the right thing by our kids. We want the world to think we’re good parents making good choices, whatever they are. It’s only human.
Tell us we’re not, and we’re taking it right to Facebook, dammit! With lots of links back to your show’s website!
See how that works?
And so these talk shows, these journalists, these pathetically manipulative Dr. Lauras of the world pit us against each other, hoping we’ll pick a side and go on the attack: SAHMS vs working moms. Tiger Moms vs Beta Moms. Parents who let their sons go to school dances vs. small-minded local preachers. Or wait, that was Footloose.
Let’s just say I believe this so-called war has a happy ending: Our kids turn out fine, we make mom friends, we realize we have more in common than we don’t, and then we put on Kenny Loggins and go have a big dance-off in the barn.
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