with Brooke Chaffin and Rufus Griscom and Rufus And Alisa

Babble, Unleashed: We Share Our Favorite Pet Stories

otis1 300x225 Babble, Unleashed: We Share Our Favorite Pet StoriesBabble recently launched a new blog about raising kids – of the furry (or scaly, or feathery) variety, that is. So in honor of the launch of Babble Pets (and to give them a break from drawing things), I asked my coworkers to write up their favorite pet-related memories. Enjoy!  — Mandalee, Senior Designer

catbow Babble, Unleashed: We Share Our Favorite Pet Stories

Andrea Zimmerman, Manager of Blogs and Social Media

I accidentally put my cat through the metal detector at LaGuardia airport. It was not a good experience for me or the cat, and the cat has never been the same since. I am not proud.

Creative Horseplay

As Senior Designer and the self-appointed office jester, I often challenge my co-workers to engage in creative shenanigans. Right now, for instance, there’s this fun challenge on the water cooler:

90sphone1 288x300 Creative Horseplay

Announcing the Walt Disney Company’s Acquisition of Babble 

Today, I am thrilled to announce that Babble Media is now a part of the Walt Disney Company.

I oversee the Family Network division at Disney Interactive, and I’m also mother of two-year-old twin boys. Before the boys arrived, I read everything I could get my hands on to get ready for my entrée into parenthood, and yet, I was unprepared for how these amazing little creatures would change my life.

While I was able to confidently make decisions and solve problems at work, as a mom, I felt clueless and like I was doing it all wrong. Did other new parents feel as completely baffled by this new role as I did?

I knew that real answers to my questions were somewhere online, and I found many sites offering help. But most of the suggestions seemed fairly generic, outdated, or downright unattainable. A friend then turned me on to Babble, where I discovered a community of parents who were sharing their stories, opinions, insights, and, most importantly, their imperfections. These were the honest accounts of how we were surviving parenthood and celebrating the wonder of it all. I finally found other moms who understood what I was going through – and they were there for me.

I joined Disney nine months ago. And since then, my team and I have been focused on creating new digital products that can really make a difference to parents. This means helping them both create the magical moments and weather the frenzied ones – and even more, giving them an easy way to share and reflect on the stories they are living, moment by moment. We do so with the enthusiastic support of Disney and its rich heritage of storytelling.

With the addition of Babble, Disney is embracing a new genre of storytellers – parents who are able to eloquently, honestly and often, humorously, share true stories from their daily lives that resonate with moms and dads.

The founders and team at Babble have dedicated themselves to nurturing and to providing a platform for these voices. All of us at Disney are committed to expanding this platform to bring your voices to a broader audience.

We are so pleased to welcome Babble and the vibrant community of writers, bloggers, and readers whose collective contributions have helped develop this very special place.

Babble’s Next Chapter

rufus alisa family 300x199 Babbles Next ChapterAlmost five years ago today, we were sitting on our couch while our beloved 9-month-old son ripped up magazines, Hoovered foreign matter into his mouth, and tipped over bookcases, when it dawned on us that we could not find a single parenting site that spoke to us, that bared a passing resemblance to the life we were living. Those we could find presented parenthood as a humorless interior decorating opportunity, all pinks and powder blues. And in that moment, we made a commitment to each other — we would create a more honest, funny, human website for parents, with fewer pastels. It would be more open, candid and interactive, a place for sharing the unadulterated highs and lows of parenting. And we had a hunch that the talented writers, editors and bloggers we knew and loved — many of whom were fellow bedraggled and exultant parents — would want to be a part of it.

The weeks and months following the birth of our first son were humbling, we won’t sugarcoat it. We were dumbfounded by how ill-prepared we were for this momentous life change. We had mastered other facets of our lives, and naively swaggered into parenthood with too much confidence. It wasn’t long before we found ourselves collapsed on the bed-which-was-also-a-changing-table, afraid of what the next night might bring, flipping through books at 4 a.m. trying to master the swaddle, shush, swing, and so on routine, awake when the world was asleep, wishing we were asleep when the world was awake, finally begging for support from the grandmothers. We hadn’t been so humbled since we were stuffing Kleenexes in our push-up bras (or trying to find the courage to ask out girls in just such bras). Sure, we’d had some forewarning — the magazines, the “what to expects,” the conversations with friends family and strangers — but we were ultimately struck by how few people grabbed us by the collar, looked us in the eye, and told us what we were in for. It was clear to us that someone needed to lift the façade and give it to parents straight.

And that’s what we did. On December 12, 2006, working closely with a small, wonderful team, we launched Babble feet-first, shouting from the mountaintop that there was a new website in town. Readers and press responded in spades, and we quickly realized we weren’t alone. Parents came out from hidden corners in droves wanting to connect and share and bare their imperfections, their struggles, their highs and lows — everything we were feeling and more. Over time, we took our small but mighty mission and grew it. Backed by some amazing venture capitalists (a special thanks to Bo at Village Ventures is due here), we expanded the team to include more exceptional editors, designers, developers and sales people. We broadened our purview from news and first-person accounts of the parenting experience to food, style, health and home not to mention ages and stages, personal blogs and soon a space for dads. We discovered the depth, breadth and beauty of the extraordinary world of mom bloggers, and made it a central mission to work in concert with the leading voices in the country. We published books, won awards, built new interactive features like Mominations and Babble Voices, and watched the Babble community grow to 4.5 million parents and counting.

During this same five year period, the story of our family has made progress as well — we now have three boys, Declan, Grey and Rye, we’ve met more parents like us, and we’ve finally come to appreciate the joys of waking up at 6 on Saturdays and hearing mommy mommy mommy in succession thirty-seven times. We’re not exactly pros at the juggling-on-a-unicycle feat that is modern parenting, but we are starting to figure it out.

In the midst of all this excitement at home and work, we’ve spent a good part of the last year talking with interested acquirers. Of all the would-be homes for Babble, none was more exciting on both a practical and emotional level than the Walt Disney Company. It is, bar none, the gold standard among media companies for families. It is not just the home of Mickey, Daffy, Pluto and Goofy, and the theme parks and movies that festoon our childhood memories — though it is that. It is also the many flavors of ABC, the wonders of Pixar, the comic innovations of Marvel, and the sports juggernaut that is ESPN. After six months of interacting with the talented and dedicated people at Disney, we are that much more impressed and excited about what the future holds.

Of course this decision has been a process for us. We love what we do every day, we feel that the Babble story is just beginning, and we know that selling a company is by definition a leap of faith. We needed to know how Babble would fit into another company’s portfolio of sites, what they thought of the Babble voice, and whether they would support our ambitious roadmap for development in the years to come. No company had better answers, a better understanding of what is special about Babble, and more complementary resources than Disney.

Looking forward, there are commitments that we would like to make to ourselves and the Babble community. We will make it our daily mission to stay true, connected, real, honest and interesting. We want every user to walk away informed, satisfied, enlightened, or at least tickled to some degree.

There are things we believe. We believe that parenting is hard when you have easy kids and harder still when you have normal kids. If you have a child like Grey, our beloved second born — and I know many of you do — that’s still another story. We believe that design and experience matters, that a webpage is like a room: if you’re going to spend time in it, it should be beautiful and inviting. We believe in the old-fashioned craftsmanship of great prose. We believe that the brands of individuals are ascendant, and that smart media companies are those that figure out how to partner with those individuals in ways that are genuinely symbiotic. The blogger phenomenon is not a trend, it’s the future, and Babble will always be dedicated to being the best home — and the most dynamic platform — for parents who blog.

We also believe that everything in life is in either a state of growth or decay; there is no such thing as stasis. We at Babble, working in concert with the amazing people at

Disney, are dedicated to making the next several years the most exciting years yet for the Babble community. We will now be able to innovate faster, enhance the content, the product, the technology, the interactive experience, and make Babble unequivocally the best home for parents on the web. We hope to surprise you, and if we do it right, empower you to surprise us. Thanks for all your support and feedback over the years, stay tuned.

Feet first, Rufus and Alisa

Related Links:

Yes, Kids Make Us Happier

Babbies — Can Third World Moms Help Make You A Better Parent?

Why My Son Is Not Circumcised

about Brooke

Brooke Chaffin oversees the Women and Family division of Disney's Interactive Media Group. Previously, Brooke served as the President of Auditude, Inc., and spent six years at Yahoo, most recently serving as VP and Head of Business Development for the Media Group.

about Rufus

Rufus Griscom co-founded Babble with his wife, Alisa Volkman, in December 2006. Prior to that, Rufus co-founded Nerve.com in 1997 and served as the website’s first editor and CEO. In the decade that followed, Rufus grew Nerve Media into a profitable website and online dating business, in the process spinning off Spring Street Networks, an online dating technology company that was acquired in 2005. Rufus serves as an advisor to several New York-based internet companies and sporadically updates his blog, Moments in Succession. Rufus graduated from Brown University in 1991 and has three sons, Declan, Grey, and Rye, with his wife, Alisa.

about Rufus Griscom
And Alisa Volkman

Rufus Griscom and Alisa Volkman co-founded Babble in 2006, right around the time they realized they had no idea how to swaddle their son, Declan. Since then, their family has grown to include two more boys, Grey and Rye, and the Babble family has grown as well.

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